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Everyone Can be a *Professional* Photographer

Event Interactive 2010
Format Panel
Organizer Taylor Davidson – Unstructured Ventures
Description Everyone is a photographer: a camera in every cellphone, a powerful point-and-shoot in every pocket and bag, a digital SLR camera in every bag or home. With new platforms to create, distribute and sell to a wider range of clientele, everyone can be a *professional* photographer and sell photography in its various forms.
Questions
Answered
  1. Why anybody can already be a "photographer" (quality is not a determinant of status).
  2. What is a "professional" photographer? (the professional v. amateur debate)
  3. Does photography need to be one's sole source of income in order to be a "professional" photographer? (No.)
  4. What equipment (camera and gear) is necessary for producing images good enough to sell?
  5. How can a photographer identify their opportunity (niche) in the photography industry?
  6. How can a photographer get started in selling stock photography?
  7. What opportunities exist beyond traditional stock photography? (microstock, alternative stock agencies, citizen journalism)
  8. How can a photographer earn money by selling prints and other ancillary products (i.e. merchandise), and what platforms are best?
  9. How photographers can use social media to drive attention and sales (fans and customers) using the web and social media, and what platforms people can use to drive traffic, track campaigns, and monetize traffic.
  10. How can people use photography to help the other parts of their businesses and careers?
Level Intermediate
Category Business / Entrepreneurial / Monetization, Career / Work Concerns, Digital Filmmaking, User Generated Content
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