Ideation: How to Harness & Apply Customer Feedback |
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| Event | SXSW Interactive 2008 |
| Format | panel |
| Organizer | Caroline Dietz – Dell |
| Description | To maintain a fresh perspective on products and services -- and to remain relevant -- organizations must keep an open mind and adopt an 'always-on' listening stance. Stop guessing at what your customers want; take suggestions directly from those who use and know your products and services best -- your customers. |
| Level | Beginner |
| Category | Business, Philosophical |