Turn on ye ole Javascript to add ratings in this low-budg app.

Link to this page
← All panel ideas
Title:

Tasty Conversation: Social Media + Food Brands

Your vote:
Yes No
Organizer:
David Berkowitz, 360i
Description:
Bring your appetite to this fireside chat-style panel. David Berkowitz joins a lineup of top food and beverage brands that are harnessing social buzz to spice up their real world presence. What are these brands cooking up across the social landscape? And what can we learn from them?
Questions
Answered:
  1. How can brands transfer social buzz to their real world presence?
  2. Who’s doing it right?
  3. What are some pitfalls to avoid when using social marketing to achieve offline objectives?
  4. How can marketers make sure brand loyalty translates into sales and/or real world advocacy?
  5. What are some key platforms marketers can use to meet these ends?
  6. What makes some brands more social media friendly?
  7. What prevents some brands from taking part?
  8. What happens if there’s a negative backlash and how can brands mitigate that in the first place?
  9. How much time does it take for brands to do it right?
  10. Who within brands’ organizations runs the social media presence and how is it staffed?
Level:
Intermediate
Category:
Advertising, Branding / Marketing / Publicity, Other / Out There, Social Networking
Type:
Panel
Event:
Interactive 2010
John O'Neill
on 18/8/09
This panel concept is making me hungry! I'm sure we can learn a great deal from these brands.
Alan Wolk
on 18/8/09
This is a great practical panel idea and David is a phenomenal, very experienced moderator, who knows how to get a good conversation going.
Nichelle Stephens
on 18/8/09
A great panel and David is the right guy to lead it.
Katie Perry
on 19/8/09
Awesome panel idea - should be a great mix education & entertainment. Can't wait to see which food brands David has up his sleeve for this one.
David Berkowitz
on 25/8/09
It's official: Mike Prasad, the social media maven managing the renowned Kogi BBQ's community building, will be part of this panel. Find out more at www.mikeprasad.com and of course follow Kogi at twitter.com/kogibbq. I really can't wait to hear the secret sauce behind how he turned a Korean taco truck into a globally known brand.

Here's how Mike describes his work on LinkedIn: "Mike is responsible for giving Kogi a name, a look, and a twitter. He focuses on building Kogi’s presence, presentation and culture not only on the streets but also online in the social media world utilizing tools like Twitter, Qik, and other coolness."

Every vote here gets Mike a step closer to the stage, and you know everyone at SXSW will benefit from it.
David Berkowitz
on 26/8/09
The good news keeps on coming: We'll have the brilliant social marketers behind the Dr Pepper Museum and Free Enterprise Institute in Waco, TX joining the session too. Follow them at twitter.com/drpeppermuseum and you'll also find them on just about any social platform that matters. They also found great ways to turn their physical museum into an experience that people can and do share with others through social media.
David Berkowitz
on 27/8/09
Just got confirmation that Naked Pizza will participate as well. I know Naked mostly from their marketing online and offline, many more are fans of their pizza, and they've made a much bigger splash focusing on promoting nutrition - and in the process, trying to change the world.

From their mission statement:
We believe enough is enough: it's time the 3 billion dollar pizza industry rolled up its sleeves and repositioned pizza in the way Americans want to eat. More than ever, consumers want healthy alternatives. We see the nutrition and health wave sweeping the country as an opportunity for our industry - something we call PIZZA 2.0. Those in the pizza industry who do not adapt and evolve with healthier choices will soon be left behind - as they should.

Find out more at nakedpizza.biz and twitter.com/nakedpizza. And of course find out even more in person when you vote for this panel and help it get picked.
dave kerpen
on 28/8/09
Tasty. You have my vote.
Amy Greenlaw
on 3/9/09
Sounds like a great group of panelists! Should be a great session!
Joe Kutchera
on 4/9/09
Yum! Looking forward to listening to this panel
Tom Limongello
on 4/9/09
I hope this panel includes talk of how to integrate social + outdoor advertising - Snickers and their modular messaging was great this year, and their snickers translator for social media was pretty cool. Mobile integration would help these brands connect the dots. Skittles anyone?
iphone ringtone maker
on 13/11/09
I'd be super into learning from Kris. Dig it!
Link to this page
← All panel ideas
Developed for SXSW by Lindsey Simon