Turn on ye ole Javascript to add ratings in this low-budg app.

Link to this page
← All panel ideas
Title:

How Startups Can Create Buzz Without Selling Out

Your vote:
Yes No
Organizer:
David Berkowitz, 360i
Description:
David Berkowitz will lead panelists in a discussion about how start-ups can catch the eye of brand marketers who have the power to provide added credibility, cash and buzz. How can you make your service marketer-friendly while keeping your integrity?
Questions
Answered:
  1. How can I make my service more marketer-friendly?
  2. How can I get the attention of top brands?
  3. What kinds of partnerships are available for brands and technology providers?
  4. What are some examples of successful partnerships?
  5. What is the best way to showcase my technology to marketers?
  6. Should I aim to go directly to marketers or through agencies?
  7. Is working with brands selling out?
  8. How important is it to scale?
  9. When do brands like to have a first mover advantage?
  10. What are marketer-friendly revenue models beyond standard cost-per-impression or cost-per-click ad buys?
Level:
Intermediate
Category:
Advertising, Business / Entrepreneurial / Monetization, Mobile Applications, Online Video, Social Issues
Type:
Panel
Event:
Interactive 2010
Jolie O'Dell
on 2/9/09
Soooo, who are the panelists?
Amy Greenlaw
on 3/9/09
This is a great topic that doesn't seem to ever get discussed. Would love to hear more about this subject.
Tom Limongello
on 4/9/09
I particularly like the discussion of the first mover advantage - there's a whole range of dispositions about what a brand will want, exclusivity, first in market, wait and see etc. I think running pilots that are loosely connected to real brands are an interesting compromise that allows for flexibility.
blu ray ripper
on 13/11/09
Sounds like it will be a very interactive panel... like the style.
Link to this page
← All panel ideas
Developed for SXSW by Lindsey Simon