Why Social Matters to Business
Calculating the ROI of Social
Case Study: CPR Week Digital Campaign for the American Heart Association
Available with a client representative to participate
These three topics can be presented as independent sessions or combined into one session. All three topics are focused upon how business can effectively understand, implement and measure web 2.0 marketing programs.
Knowledge on the latest research and methods for digital marketing and social media
Resources to leverage to stay informed on digital marketing and social media
Real world examples of how businesses implement and measure web 2.0 programs
ROI calculator to estimate and measure your own web 2.0 programs
Questions Answered:
What are some resources to stay informed on digital marketing and social media
Do you have real world examples of how businesses implement and measure web 2.0 programs
What tools are available to estimate and measure your own web 2.0 programs
Why is it important to build partnerships with companies that can help you build your social popularity
How can you build your own social popularity
Why is social networking important for your brand
What is the next 'big" thing in Social
Level:
Beginner
Category:
Branding / Marketing / Publicity, Case Study, Community / Online Community, Social Networking