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Title:

Why Self-Promotion Will Save the World

Your vote:
Yes No
Organizer:
Peter Shankman, Help A Reporter Out (HARO)
Description:
Self-Promoters are single-handedly saving the world. Without even trying, they're becoming the "go-to" people when someone has a question. Twitter, Facebook, and whatever comes next is, for the first time, allowing the world to contact anyone, for anything, at any time. When other people know to go to you, and you give them the answer they need, you become beloved - And then self-promotion turns into other people WANTING to promote you. The cycle starts again.
Questions
Answered:
  1. What is GOOD self-promotion, and when did it become not "icky?"
  2. Why, when done right, is Self-Promotion no longer considered a bad thing?
  3. Self-Promotion can be described as helping others. What are the top-five ways?
  4. What's BAD self-promotion?
  5. Five exampes of people who use self-promotion to their advantage?
  6. How does Self-Promotion help your brand?
  7. How does Self-Promotion help your company's brand?
  8. How has Self-Promotion "blown companies up" in a good way?
  9. What are the top five steps to start self-promoting?
  10. How will you know when you're doing self-promotion right?
Level:
Intermediate
Category:
Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Social Networking
Type:
Solo
Event:
Interactive 2010
Evan Fray-Witzer
on 17/8/09
I've seen Peter speak before (albiet streaming) and he's a great speaker. He would be a great addition to SXSW!
Carla Young
on 17/8/09
Peter is the king of self promotion, and i've always wondered how he does it. If this panel gets picked, I could learn a thing or two!
Alex Zaltsman
on 17/8/09
Peter did a fantastic job as a speaker at our Entrepreneurs Organization (eonetwork.org) regional conference in Atlantic City, NJ. Several of our chapters have booked him as a speaker at the local chapter level. His energy an passion around the topic of social networking is contagious. His presentation has been very helpful to our members. I highly recommend him.
Kipp Bodnar
on 17/8/09
Peter always rocks the house! give him your support.
Ty Francis
on 17/8/09
People will travel to a conference just to hear Peter speak. His practical tried and tested advice and guidance are what attracts many to these events. This would certainly be a contributing factor in my colleague’s attendance.
Dawn Maslar
on 17/8/09
Peter did a great job speaking here in South Florida. He is has amassed a wealth of followers with the ability to create enormous consumer pressure, all through self-promotion. Amazing!
Bonny Dewberry
on 17/8/09
Peter is all over the place and brings those experiences to the benefit of his audience.
Charles Martin
on 17/8/09
Peter shows us that we can use email and razor focused marketing and advertising to get ourselves out of the cubicle and into the streets!
Candace Talmadge
on 17/8/09
This panel gets my vote! Peter is one of most adept at savvy self-promotion I have ever encountered in a journalism career that spans three-plus decades. He will make this panel highly informative and entertaining.
Melanie Matcek
on 17/8/09
Peter Shankman doesn't just think "outside the box"..he looks around every corner of it with his cutting edge brilliance...this is a worthy panel for SXSW.
Jodell Raymond
on 17/8/09
You cannot go wrong with Peter. Every industry has "Go to" experts. Peter is definitely the one you want!
M Pamela Bumsted
on 17/8/09
I recently signed on to HARO through Peter's skills. Very worthwhile for the Unorganized Borough
Walter Bernuy
on 17/8/09
I am planning on attending for the first time this year and it would be great for Peter to speak. I've already learned tons from him.
Karen Shopoff Rooff
on 17/8/09
Peter's HARO has been one of the most valuable tools for growing my business. His cracking ideas are simple to follow and easy to implement, but they have big results.
Summer Bellessa
on 17/8/09
I haven't seen him yet, but I would look forward to it.
Wehtahnah Tucker
on 17/8/09
Get this guy to speak! He rocks...
Elizabeth Lombardo
on 17/8/09
Peter is amazing! His energy and knowledge will wow the audience & his popularity will fill it.
Angela Mitchell
on 17/8/09
One huge vote Yes. Peter's a terrific speaker, and is pretty much a one-person goodwill ambassador for great PR. And best of all, his speeches are genuinely informative and entertaining. And not boring. It's win-win.
Sarah Evans
on 17/8/09
I'd be willing to attend just to see Peter speak!
Becky M
on 17/8/09
Peter is a great speaker with fantastic ideas, thoughts on PR, marketing, advertising, social media, etc. And on top of that he is funny!
AV Flox
on 17/8/09
Peter Shankman is the ultimate authority in self-promotion. Funny, articulate, inspired and energetic, it doesn't get any better than him.
Peter Shankman
on 17/8/09
Thank you to everyone who said such kind words and voted for this panel! Fingers crossed! :)
Diane Asyre
on 17/8/09
High energy, devoted to clarity and purpose in the world of PR and social media in particular. Sure to be a "draw" for those who otherwise might not have the festival on their schedule.
jackie stone
on 17/8/09
It would not be a real CONFERENCE, FESTIVAL, EVENT without PETER speaking- you will learn at least 100 things from him!
Cory Honickman
on 17/8/09
Peter is AMAZING! He really knows how to bring people together and form bonded communities! It would be a HUGE mistake to not include him!!!
nathana josephs
on 18/8/09
Excellent speaker, informative, with the latest studies and analysis, great proven successful case studies, dynamic presentation - and entertaining while he does it Peter Shankman. will get your conference talked about, tweeted about, and posted.
Shashi Bellamkonda
on 18/8/09
I have heard so much about Peter aka @skydiver but I seem to have the knack of missing his talks so I am looking forward to making it to this one.

Thanks,

Shashi
Shirley VanScoyk
on 18/8/09
In PR, the new catch phrase is WWPD? (What would PETER do?)
Paul Weingarten
on 18/8/09
In my experience, Peter shares solid ideas and information without wasting your time. If he has something to say, you'll want to hear it!
Omar Rosales
on 18/8/09
We must have Peter on. He's very smart, knowledgeable, and takes time to respond to emails. For Social media and understanding PR Campaigns, he's the go-to person.


Thanks,
- Omar W. Rosales
http://www.elementalshaman.
Omar Rosales
on 18/8/09
We must have Peter on. He's very smart, knowledgeable, and takes time to respond to emails. For Social media and understanding PR Campaigns, he's the go-to person.


Thanks,
- Omar W. Rosales
http://www.elementalshaman.com
Darla Cook
on 18/8/09
Peter "gets it" when it comes to pitching to the media and using self promotion. We don't have time during our day to waste by not pitching on topic or continually looking for the unusual hook that will take a story in a different direction. Trust me - He will pack them in to the SXSW conference!!
Darla Cook
www.ForeverResorts.com
Izzy Ginzberg
on 18/8/09
If peter doesn't get on the panel, it's not a good sign...

Peter IS media 2.0 personified.
russell friedman
on 18/8/09
Russell Friedman says:

I once knew a French artist. The slogan on his business card was "Without a Bouffard you are nothing."

I think of Peter Shankman in a simliar light. "A panel without Peter is nothing."

Nuff said?
Aliza Garofalo
on 18/8/09
Humor, knowledge - Peter. Must have.
Rebecca Esparza
on 18/8/09
I would attend just to hear (and finally meet) Peter. This would be my first SXSW. Hope this makes it!
Marti Mayne
on 18/8/09
Pick Peter, Pick Peter! I've always wanted to hear him speak. He is the guru of PR and social networking and an entrepreneur we can all learn from. I'd love to hear his secrets. He certainly is a seasoned speaker, and well worth being included on the panel.
Andrew Fowler
on 18/8/09
There's self-promotion and then there's Shankman's brand of self-promotion. You must learn the Shankman way, young Jedi.
George Bounacos
on 18/8/09
Peter Shankman doesn't just understand the dynamic nature where digital media intersects with traditional media. Shankman is helping create the entire intersection. I find that he is known far beyond media and marketing. Developers, small businesspeople and others have all shared with me that they follow HARO and Shankman. I would consider attending next year just to watch this session.
Kenneth Ohlsson
on 19/8/09
As a senior customer relationship management consultant I can only say that Peter understands his topic completely, and is well worth listening to. Also, don't miss to read his book. It's quite good.
Kelly Bouchard
on 19/8/09
If you're goal is to have one of the most informative, over the top talked about event... you can do it... but only if you bring in Peter Shankman!!
mandy Vavrinak
on 19/8/09
Saw Peter speak recently, and this topic was central to his presentation. I learned... !! Highly recommend SXSW invites Peter to come and share more on this idea in his high-energy, entertaining way.
Michael Jordan
on 19/8/09
I joined Twitter because of Peter Shankman
I joined Facebook because of Peter Shankman
I am addicted to Social Media because of Peter Shankman
I found my best advertising venue because of, well, you get the point.

Peter is a good guy to know, not just because of his knowledge, because he does good things and is a good person. If I needed to get a message out on self promotion, social media or advertising, Peter is the first guy I would think of.

Book him quick before he kills himself skydiving.
Bec Furraway
on 20/8/09
My publisher put me onto Peter Shankman and he has opened up a whole new world for me. Because of him I have had amazing opportunities with the media internationally, and been able to connect with people all over the world. Not only that, Peter has personally answered every single email I have ever sent him. Peter really motivates me to want to get out there and make things happen!
Heath Campbell
on 20/8/09
The most energetic, dynamic, and creative person I've ever met. All around good guy. Postponed a job interview to hear him speak in Boston -- never looked back.
Lauri Ward
on 20/8/09
Look up the word 'Dynamic' and there's a picture of Peter Shankman. The man involves, informs and inspires - he really knows how to get his message across in a humorous, memorable way. An impressive speaker: any panel he's on will certainly be better for his participation.
Amy Wilcox
on 26/8/09
I love Peter's energy and creativity!He is an impressive speaker.
Irisa Najera
on 26/8/09
I've never heard him speak, but have only heard good things. Plus, with the greatness that is HARO, I am fascinated to learn more about Peter and his insight to social media.
Loria Sheppeard
on 27/8/09
Yes! Great Speaker - Wold love to hear more
Jason Sadler
on 27/8/09
Peter is my inspiration.
Drew Olanoff
on 2/9/09
+1!
Tracy Oliver
on 2/9/09
Peter is a king of the win-win and a powerfully inspirational figure in today's media landscape. I'd wait in line to hear him speak.
Catherine Smith
on 2/9/09
Self-promotion is something that I would definitely love to see Peter speak about!
Allison Worthington
on 3/9/09
Excellent! Love this.
Darlene Fiske
on 4/9/09
might just go to SXSW for the first time just to see Peter! maybe he could sky dive into Austin?
Joel Heffner
on 4/9/09
Peter knows about self-promotion and has the nerve to do things that are off-beat...that work.
Janet Goldstein
on 4/9/09
I've seen Peter in action. He's totally down-to-earth, inspiring, and accessible to people at every level of expertise and in every role in business and life. A must.
Letitia Owens
on 4/9/09
The way you connect people ROCKS!! I have met so many people through you "It's stupid" that means insanely GREAT!
Laura Jo Brunson
on 4/9/09
I had no idea of the value and reach of self-promotion until Peter addressed PRville. Fabulous. Exciting. Fun. He's THE best!
Elisse Goldstein-Clark
on 4/9/09
I've not yet heard him speak, but want to very much as I've heard great things!
Jessan Otis
on 4/9/09
:: thumb up ::
Ana Radisic
on 4/9/09
Peter gets my vote!
blu ray ripper
on 13/11/09
Sounds like it will be a very interactive panel... like the style.
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