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Title:

Advanced Brand Monitoring: Let the Haters Hate

Your vote:
Yes No
Organizer:
Carie Lewis, The Humane Society of the United States
Description:
this panel will get into the whys and hows to monitor your brand in a social world. you'll hear case studies of social media disasters and how they could have been prevented, as well as how brands have dealt with potential PR nightmares. Twitterstorm, anyone?
Questions
Answered:
  1. What tools are out there that I can use to monitor my brand?
  2. How do I find out which tool is right for me?
  3. What if I don't have the money for one of these tools? Are there any free ones?
  4. What do I look for when monitoring my brand?
  5. Where do I look for it?
  6. What do I do when people are saying bad things?
  7. How do I know when to respond and when to brush it off?
  8. What are the two most important things to consider when deciding whether or not to respond?
  9. How can I leverage the people who are saying good things about my brand?
  10. How can I turn a negative experience into a positive one?
Level:
Intermediate
Category:
Branding / Marketing / Publicity, New Technology / Next Generation, Non-Profits, Online Relationships, Social Networking
Type:
Panel
Event:
Interactive 2010
Eve Simon
on 18/8/09
Carie is such a pro - this is going to be an amazing session. Can't wait!
George Smith
on 18/8/09
Who else is on the panel?
Beth Kanter
on 19/8/09
This looks like a fantastic panel! I love your questions too.
Beth Kanter
on 19/8/09
I included it in a roundup of nonprofit panels
http://beth.typepad.com/beths_blog/2009/08/sxsw.html
Carie Lewis
on 24/8/09
George - I'm not sure yet, but will have 3-4 other panelists from large and small nonprofits.
Cary Smith
on 3/9/09
I'd love to attend this! You're definitely a pro!
Ashleigh Potter
on 3/9/09
I will most definitely be here --> turning negative experiences into positive ones can be tricky, and I would love to learn techniques!
Hillary Twining
on 3/9/09
As one of Carie's team members at the HSUS, I know she'll make this panel engaging and relevant. We wade into hotly contested issues on a regular basis, and it's always helpful to share ideas and connect with other organizations that are facing similar challenges.
Ted Fickes
on 3/9/09
Oh no. What if someone says something that disagrees with our position. On our own blog! It could happen you know. Maybe we shouldn't blog. Maybe we should only send out press releases... In other words, this is a great topic!
Ivan Boothe
on 4/9/09
Some nonprofits that are...let's say "experienced"...tend to recoil at the idea of people talking at them and about them out there in the blogosphere, on social networks and through social media. Carie is a pro at how to engage your supporters and ignore your haters, and remember that the risks of losing a little message control are far outweighed by the rewards of an engaged, excited and willing-to-fight-for-you band of supporters. Not to be missed!
Games Online
on 3/11/09
This would be a great!
blu ray ripper
on 13/11/09
Sounds like it will be a very interactive panel... like the style.
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