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Title:

Content Strategy FTW

Your vote:
Yes No
Organizer:
Kristina Halvorson, Brain Traffic
Description:
11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.
Questions
Answered:
  1. Why does content constantly cause web projects to blow up?
  2. Why does the web design industry marginalize content planning/creation/maintenance?
  3. What is content strategy?
  4. Why do we need content strategy?
  5. How does content strategy work?
  6. Where/how does content strategy fit in with UX design?
  7. What are some of the most important tools in content strategy?
  8. How does content strategy benefit companies and projects?
  9. How can you introduce/sell content strategy at your company?
  10. Who can do content strategy?
Level:
Intermediate
Category:
Content, Content Management, Information Architecture, User Experience, Writing / Technical Writing
Type:
Solo
Event:
Interactive 2010
kristina halvorson
on 19/8/09
Heya. Like this idea? You might want to vote for the content strategy panel I proposed, too:

>> http://panelpicker.sxsw.com/ideas/view/2534?return=%2Fideas%2Findex%2Finteractive%2Fq%3Acontent
Dave Buchanan
on 19/8/09
Kristina Halvorson would be an excellent addition to the SXSW panel. A primer on Content Strategy given by someone with Kristina's expertise (book out next week: http://tinyurl.com/lcso77) in Content Strategy would be a very useful treat!

Noreen Compton
on 19/8/09
I've been following Kristina on Twitter and she has great insight into Content Strategy. She also has great wit, and I think she'd be a great presenter. I would love to hear her speak. Thanks!
Margot Bloomstein
on 19/8/09
If you focused on nonviolent persuasion, you'd welcome the opportunity to learn from Gandhi, right? If you make interactive experiences that include words, welcome the opportunity to learn from Kristina.

Yes, JUST LIKE GANDHI.
Elena Melendy
on 19/8/09
I could get into that metaphor, Margot. Sometimes I suspect that Kristina has an intimate personal relationship with Vishnu.

Also, she's hot (ask anyone), so if you find the presentation isn't your cup of tea, you can always twitter about that.

[Oh, spare us your blushes, K. :-) ]
Kate Rutter
on 24/8/09
Thanks to Kristina, Content Strategy is taking the center stage, and experiences will all be better because of it. This is going to be a great talk and insightful both for jaded, bitter professionals who are addicted to lorem ipsum, as well as folks new to the field who want to see how to do it right out of the gate.
tiffany jewelry
on 20/10/09
Good idea for a panel. Case studies ARE good. :)
tiffany jewelry
on 22/10/09
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Online Games
on 24/10/09
I've been following Kristina on Twitter and she has great insight into Content Strategy. She also has great wit, and I think she'd be a great presenter. I would love to hear her speak. Thanks!
iphone ringtone maker
on 7/11/09
Love it! Look forward to seeing this in the mix of options when I arrive in Austin!
Moroccan Furniture
on 22/11/09
Very interesting discussion, thank you
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