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Content Strategy FTW

Event Interactive 2010
Format Solo
Organizer Kristina Halvorson – Brain Traffic
Description 11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.
Questions
Answered
  1. Why does content constantly cause web projects to blow up?
  2. Why does the web design industry marginalize content planning/creation/maintenance?
  3. What is content strategy?
  4. Why do we need content strategy?
  5. How does content strategy work?
  6. Where/how does content strategy fit in with UX design?
  7. What are some of the most important tools in content strategy?
  8. How does content strategy benefit companies and projects?
  9. How can you introduce/sell content strategy at your company?
  10. Who can do content strategy?
Level Intermediate
Category Content, Content Management, Information Architecture, User Experience, Writing / Technical Writing
HELP