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Armed with Social Media: The US Air Force

Event Interactive 2010
Format Panel
Organizer David Meerman Scott – bestselling author or The New Rules of Marketing & PR
Description While many private corporations are scared witless about social media, the US Air Force has embraced YouTube, Facebook, blogs, Twitter, and other new media. Learn from Air Force officers responsible for SM strategy, policy, and plans how they keep America safe and communicate the Air Force mission to the world.
Questions
Answered
  1. How is the US Air Force active in Social Media?
  2. How did the new media staff convince the Generals to implement these ideas?
  3. You're dealing with life and death issues! How can you be active in social media and keep airmen around the world safe?
  4. How do you use social media in times of war?
  5. How do you use social media in times of peace?
  6. What are your formal (and informal) policies regarding Airmen and their use of social media?
  7. How do you deal with negative opinions about the Air Force on blogs, and social networking sites?
  8. What are the national security concerns about being active in social media?
  9. Is social media offensive? Or defensive? or both?
  10. What does the future hold for the Air Force and social media?
Level Beginner
Category Blogging, Branding / Marketing / Publicity, Community / Online Community, Government and Technology, Social Issues
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