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Title:

I Don't Trust You One Stinking Bit

Your vote:
Yes No
Organizer:
Chris Brogan, New Marketing Labs
Description:
What gives people confidence on the web? Bringing together experts in social capital and online trust, we help you build the company your users can love and call their own.
Questions
Answered:
  1. Why do we trust people online?
  2. What makes us trust companies?
  3. What are signals of trust that we send out as individuals and companies?
  4. What happens when we have confidence in the wrong things?
  5. What are the consequences of misplaced trust?
  6. Why trust can be easier to develop on the web than off.
  7. What is social capital?
  8. What is status quo bias?
  9. What is social proof?
  10. What makes a user embrace and want to spread your message?
Level:
Intermediate
Category:
Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
Type:
Panel
Event:
Interactive 2010
Leslie Poston
on 17/8/09
Happy to see a Brogan panel :)
Dave Gray
on 17/8/09
I don't trust you either, bub. Yeah that's right I called you bub. At least I didn't say stinking bub.

Seriously -- looks like a fantastic panel. Trust online is HUGE. After all, still nobody has figured out that I am a dog, although video-conferencing may change that very soon.

Suggest you also cover -- how do we decide who to trust, and what makes people seem unstinkingtrustable?
Beth Gwazdosky
on 18/8/09
I'm interested to hear the answer to what is "social proof".
Daniel Hope
on 18/8/09
Charlene Li made the point at the last SXSWi that we have to put our trust in someone and she personally trusts Google, but didn't go into why she trusts them.

I'm looking forward to seeing the psychology behind trust broken down like this.

Great topic, Chris! You should write a book ;)
Becky McCray
on 18/8/09
I'm impressed that Chris is going far beyond what he and Julien wrote in Trust Agents. He's moving further into the topic of trust and its business implications.
Rynda Laurel
on 20/8/09
but we trust you.....
Jayson Flint
on 24/8/09
Sounds good, good luck Chris.
Zena Weist
on 28/8/09
I agree with Becky, I'm looking forward to this deep dive discussion on trust. Can't wait to hear Chris' thoughts on misplaced trust.
David Armano
on 2/9/09
I'm liking the book so far.
Derek Wilmot
on 2/9/09
Chris will give it to you straight! if you haven't already check out Chris's new book called "Trust Agents" it is just as good as this panel will be.

@derekwilmot
Jayson Flint
on 21/10/09
Glad to see you where choosen for SXSW Chris, I hope to see you there.

congrats!
blu ray ripper
on 13/11/09
So looking forward to this..
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