A social or digital strategy often fails because the culture doesn't support it. The rise of participation puts pressure on an organization's traditional way of doing business. A new way of leadership and managing is needed, called "Open Leadership". New technologies make open leadership not only possible, but a necessity.
Questions Answered:
Why do most social and digital strategies fail?
What kind of culture is needed to support social and digital strategies?
How do I get executive buy-in for a digital strategy?
What is open leadership?
Why is open leadership needed?
What are the benefits of open leadership?
How can openness and authenticity be measured?
What are the attributes of an open leader?
How open does my organization need to be to be successful?
What tools and technologies help support open leadership?
Level:
Beginner
Category:
Business / Entrepreneurial / Monetization, Career / Work Concerns, Community / Online Community, New Technology / Next Generation, Social Networking