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Title:

Stories, Games and Your Brand

Your vote:
Level:
Intermediate
Type:
Panel
Category:
Philosophical, Marketing
Presenter:
Rachel Clarke , Behind the Buzz
Description:
A look at how interactive gaming, storytelling and puzzles can engage users with your brand. Movie and TV producers are increasingly using these tactics to promote their entertainment but is it possible for other brands to provide such experiences for their adorers or to attract new customers. Co-organized by Dan Hon.
Rachel Clarke
on 23/8/07
Here's the planned key takeaways: * what it takes to run a good experience * examples of how brands are extending their marketing, from co-sponsorship through to owning the whole experience * Return on engagement - why do this Additional planned panelists: Roo Reynolds, Metaverse Evangelist, IBM Jeremy Ettinghausen, Digital Publisher, Penguin
Jim Rapp
on 22/9/07
Gotta have the British invasion! Great panelists, really in the thick of the evolving Metaverse.
Do it today!
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Legend
    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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