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How to Sharpen Your Type-Identifying Eye

Event Interactive 2010
Format Solo
Organizer Bram Pitoyo Link En Fuego
Description Every time you wonder about the typefaces that whatever website, application, book or poster being set in, it always seems like their logos are GIF’ed, and you don’t have a type specimen handy. No more. This presentation will sharpen your type-identifying eye and solve this problem!
Questions
Answered
  1. How to tell a serif from a sans serif? (easiest)
  2. Laying the rules: what are the differences between various genres of typefaces? (easy)
  3. Now that you know the genre, how do you actually know what font it is? (medium)
  4. What characters in the Latin alphabet tend to differentiate typefaces from each other?
  5. Can I just get cheating tips to identify well known types (like Helvetica, Gill Sans, Garamond, etc.) ?
  6. How can I identify fonts by looking at a block of text vs. individual characters? (harder)
  7. If all of the above is not enough: are there more subtle factors that will help me identify (like stroke contrast, x-height, etc.) ?
  8. The typeface has been identified. Now how do I make myself sound clever while identifying it? (hardest)
  9. How can I relate designers, histories and quirky stories to every type I identify (near impossible)
  10. More fun things to do with typeface identification, besides impressing your designer friends.
Level Beginner
Category Art, Other / Out There, Visual Design