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Title:

Balancing Boss and Brand

Your vote:
Yes No
Organizer:
Deborah Ng, Freelance Writer/Blogger/Social Media Consultant
Description:
Many social media professionals spend years building their own brand only to have to backburner themselves while promoting a client or employer. This panel will explore ways bloggers and social media mavens can balance cultivating their person brands and the identity of the brands that they work for.
Questions
Answered:
  1. Why is personal branding important?
  2. What is more important: Your own brand or the brand you were hired to promote?
  3. What happens when your employer doesn't want you to have your own online presence?
  4. Should you watch what you say on the social networks - when you're not working?
  5. Can you cultivate your own brand while also promoting someone else?
  6. Should you have separate personal and business online identities?
  7. How can you be transparent about your position with the brand?
  8. If you part ways, does your identiy belong to you, or the brand?
  9. Should your personal brand come up in the interview process?
  10. Can you use your own brand to leverage your employer's?
Level:
Intermediate
Category:
Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
Type:
Panel
Event:
Interactive 2010
Lucretia Pruitt
on 17/8/09
This is a tricky one! Dealing with this myself right now - it can be a fine line to walk.

Hope to see your panel in the final lineup!
Deb Ng
on 17/8/09
Thanks Lu - and either way - looking forward to seeing you there!
Sophie Watkins
on 19/8/09
I love this idea! I also live with this. I think Ispend so much time being who my "brand" wants me to be, I forget who I want to be.
Sophie Watkins
on 20/8/09
Thanks Sophie. Hope we'll see you there - we don't want any identity confustion!
Deb Ng
on 24/8/09
Thank you Sophie...and Sophie?
Deb Ng
on 1/9/09
This panel was developed by both Jenn Fowler (Frugal Upstate, Walmart 11 Moms) and I. Jenn will also be a featured speaker if our topic is chosen.
Beth Harte
on 1/9/09
Although I am not a fan of personal branding (just to clarify, it has more to do with people NOT understanding branding than anything else.), I do think that this is a REALLY important conversation to have as we move forward with social media for personal and professional use.

I think another important question is what if you do have a personal presence on social networks (i.e. lots of fans, friends, followers) and you are forced to backburner it...what then? (i.e. what if you have to take a certain job for benefits, healthcare, bigger paycheck to support the family, etc.)

Good luck Deb & Jenn!

Beth Harte
Community Manager, MarketingProfs
@bethharte
Deb Ng
on 6/9/09
Thanks, Beth! Let's hope we get the thumbs up!
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Developed for SXSW by Lindsey Simon