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The 10-Minute Alternate Reality Game

Event Interactive 2010
Format Panel
Organizer Steve Peters – No Mimes Media
Description ARGs and Transmedia Entertainment are going more and more mainstream, but have you ever wondered how they can be made to be immediately accessible and engaging to a wide audience? Find out how, as a panel of ARG experts discuss strategies for engagement, and experience an actual 10-minute ARG from start to finish in the process (laptops and mobile phones encouraged!).
Questions
Answered
  1. What is an Alternate Reality Game?
  2. What are some examples of past Alternate Reality Games?
  3. How does an Alternate Reality Game tell a story?
  4. Why can an ARG be so successful in engaging an audience?
  5. Can an audience affect the outcome of a story?
  6. Why is it better for an audience to feel like they've discovered a story rather than been told one?
  7. Aren't ARGS all just a marketing ploy?
  8. What are the challenges when telling a story across multiple platforms?
  9. What are the benefits of telling a story across multiple platforms?
  10. What are some practical examples of full-media content delivery?
Level Intermediate
Category ARGs, Community / Online Community, Digital Distribution, Other / Out There, Writing / Technical Writing
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