Your social media accounts are your business, but what happens when your business is on social media? How personal should you get? How do you turn your users into a community of fans?
Questions Answered:
Who should we be when we're online?
When is it appropriate to breach into our personal lives with a company account?
Who should post to our company blog?
Who should control our Twitter feed?
How should we use Twitter?
What should we share on Facebook?
Who should host our podcast?
How do we convey company culture?
How do we make our fans our friends?
How should we use social media?
Level:
Intermediate
Category:
Blogging, Branding / Marketing / Publicity, Social Networking