John Gruber (DaringFireball.net) and Merlin Mann (43Folders.com)
discuss the current state of blogging as a medium for creative
expression, weighing the opportunities and challenges of building a
thoughtful online presence in a world where everybody owns a printing
press. They'll consider the ascendance of Digg-friendly "problogs" and
debate the subtler pleasures of careful writing that reaches smaller,
but potentially less "profitable" audiences.
Questions Answered:
Has the old-school blog been replaced by Twitter, Tumblr, and Facebook?
What really works for building the blog that accomplishes what *you* want to say?
Are fast traffic and credibility mutually exclusive?
Does anybody really care about weblogs anymore?
Is CPM advertising a corrupting influence?
Which advice is right for you and for the kind and quality of audience that you hope to attract?
How do you stand out in a crowded field?
Whose brand are you building when you blog?
Is it inevitable that "pro" blogging will come down to chasing lowest common denominator traffic?
Whatever happened to *writing*?
Panelists:
John Gruber (Daring Fireball), Merlin Mann (43Folders.com)