SXSW 2012 - The Organic Audience: Growing a Fanbase by Communicating

The Organic Audience: Growing a Fanbase by Communicating
Event	SXSW Interactive 2009
Format	Panel
Organizer	Victor Agreda Jr – Weblogs, Inc. an AOL company
Description	Engadget, Autoblog, Joystiq, TUAW, Cinematical and other Weblogs properties didn't create a fan base with ad campaigns, viral marketing or sleazy SEO. We did it by putting out the best content, having integrity and (most of all) keeping the conversation going. Hear the best and worst of those conversations.
Questions Answered	What are the best comments you've seen? What are the worst comments you've seen? How do you handle trolls? How do you find amazing commenters? How do you engage the audience? What do you do for the best commenters? Is it possible to read ALL the comments? What tech do you use to manage communities? How important is transparency? What does it mean to have integrity online?
Level	Beginner
Category	Community / Social Networks

The Organic Audience: Growing a Fanbase by Communicating