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Title:

The Authentic Business: Making Your Personality the Secret Weapon

Your vote:
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Organizer:
Rohit Bhargava , Ogilvy Public Relations Worldwide
Description:
Despite what you might have heard, transparency doesn't matter. In an age of authenticity, the rise of social media means that customers are looking for the true identity behind a company or a product and just letting them in is not enough. This session will show you how to make your business stand out by using your real personality.
Questions
Answered:
Level:
Beginner
Category:
Philosophical, Social
Type:
Solo
Event:
SXSW Interactive 2008
on 22/8/07
what up rohit
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