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Are Music Games the New iTunes?

Event SXSW Interactive 2009
Format Solo
Organizer Nabeel Hyatt – Conduit Labs
Description In their first few months Rock Band & GH3 combined to sell almost as many songs as iTunes did in its. With everyone from GnR to Freezepop jumping in, join an in-depth, stat-filled debate about what it all means to game designers, musicians, labels, web games, and game players.
Questions
Answered
  1. How much are people willing to pay for music tracks in a music game, versus an MP3 or streaming media?
  2. How large and growing is this market?
  3. How much revenue do music games like Rock Band and Guitar Hero actually generate for musicians?
  4. How much additional exposure do these games provide musicians? (stats about Bang Camero, and Freezepop)
  5. How do web-based music games like Audition and Loudcrowd compare to music social networks like Last.Fm?
  6. What rights are required for licensing music for your music game?
  7. How do labels and musicians get involved in music games?
  8. Does it affect album/track sales to have your music included in a game? (stats about weezer back catalog sales jump)
  9. Are there simple ways web developers can incorporate music games to increase retention and session time?
  10. What are some of the experimental ways designers are combining music and games that may point to the future?
Panelists Gillian Connole (Sony/Singstar), Bart Decrem (tapulous.com), Nabeel Hyatt (Conduit Labs)
Level Beginner
Category Video Games
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