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Title:

Smashing, Strategic & Scalable: A B2B Social Media Snapshot

Your vote:
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Organizer:
Scott Parent, MediaTrust
Description:
Can you be successful within the B2B marketplace using social media campaigns? MediaTrust will present a case study sharing the path to success and how we use various social media strategies to directly impact business and increase revenues within B2B online marketing.
Questions
Answered:
  1. What defines B2B Social Media?
  2. What specifically sets it from Consumer Social Media?
  3. What specific tactics prove successful?
  4. What is best use of investment in social media for biz?
  5. How are event-based social media efforts impactful?
  6. How is my investment worthwhile? Let's review a case study showing ROI
  7. How is the landscape of social media moving? What tools are out there to support b2b efforts?
  8. How is MediaTrust using social media as a business development tool?
  9. How are MediaTrust's performance marketing experts using social media to expand CPA campaigns?
  10. What do we see in the future for b2b social media?
Level:
Advanced
Category:
Advertising / Marketing
Type:
Dual
Event:
SXSW Interactive 2009
Delinquent User
on 17/8/08
Also presenting on this panel will be Christopher Smith, MediaTrust's VP of Digital Media Marketing & Creative Director.
Mike Barash
on 20/8/08
I work in marketing at a successful internet company. I met Scott and Christopher last year at SXSW, and they have become fast friends and trusted advisors on all things social media.

They will not only add value in this panel, they will buy you Hornitos and drink you under the table afterwards.
Geofferson Marcy
on 21/8/08
Best of luck with this B2B Social Media presentation. B2B has a lot of potential in the social media space. I'm looking forward to hearing your insight.
Mario Piccone
on 22/8/08
Great podcasts, great insight into industry. Would love to hear more from Scott and his views!!
peter bordes
on 25/8/08
Scott Parent has made a great contribution and impact on our social media initiatives. He would be a great contributor to the panel.We are huge believers in this space and its future.
Peter Ettenborough
on 26/8/08
I've been following both Scott Parent and Christopher Smith's blogs and with out question they will add insight and value!!
Mike Carney
on 26/8/08
Scott is an accomplished talent in the social media space. With him on the panel, you're sure to have an educated and entertained audience.
Katie McGowan
on 26/8/08
I am very excited to see ways in which we can increase revenues for B2B!
Tai Dang
on 26/8/08
Best of luck guys!
Matthew Richmond
on 26/8/08
Scott always has interesting comments regarding the social media space. Looking forward to this presentation!
Maureen Peart
on 26/8/08
Having this dialogue shared will set forth a strategic plan of attack for success. I know it will be grand!
Amir Nashat
on 26/8/08
The industry is moving towards multimedia campaigns and the ability for the campaigns to captivate their users. This session will be extremely insightful to see Mr. Parent provide his thoughts and suggestions for obtaining success in this nascent field.
lauren rosen
on 27/8/08
As our social media “go to man”, Scott has very insightful and interesting knowledge around social media and its present/future position in the online marketing world. Having him on the panel would only provide prevalent information and an enthusiastic personality! GOOD LUCK
missy reitner-cameron
on 27/8/08
Scott and Christopher will be a slam dunk. talk about guys that know their stuff...i am so there
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