SXSW 2012 - Many Roads to Rome: Pluralistic Narratives in Content Strategy

Many Roads to Rome: Pluralistic Narratives in Content Strategy
Event	SXSW Interactive 2009
Format	Panel
Organizer	Amber Simmons – Technical Poet
Description	Narrative content strategy creates relationships between content items that guide a user through a website in ways he might not have devised on his own. This panel addresses how instructional design and storytelling help users engage with content-rich sites by creating multiple narratives, and turning independent content pieces into a tapestry of knowledge.
Questions Answered	What is content strategy? What is narrative? What is the difference between information and knoweldge? Why is it important and/or profitable to help users internalize and contextualize your content; ie to turn info into knowledge? How is a reading path different from traditional "related content"? How does creating distinct reading paths provide multi-dimensional views of content items? How does narrative strategy supplement both taxonomies and folksonomies? How can content creators help users find information they didn't know they wanted? Who benefits from a narrative content strategy? How does context change the meaning of a content item?
Level	Advanced
Category	Content

Many Roads to Rome: Pluralistic Narratives in Content Strategy