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Moms Who Tech

Event SXSW Interactive 2009
Format Panel
Organizer Beth Blecherman – Techmamas
Description Women spent $90 billion on gadgets and influenced 61% of all consumer electronics purchases in 2007 (Laptop Magazine, August 2008). Moms are power users of technology and social networking, coding their own websites, texting their babysitters, installing wireless routers, blogging and using Facebook. This panel discussion examines the gadgets and social media moms use to manage their careers,families and friendships.
Questions
Answered
  1. Why have moms embraced social technologies?
  2. Why are so many moms blogging?
  3. What are examples of moms bringing their business online with eCommerce websites?
  4. How are moms using online social networking for their careers?
  5. How are moms using online social networking for communication between family and friends?
  6. What technology are moms using to help manage their families? Their careers?
  7. What technology are moms using for their own recreation (are their mom gamers)?
  8. Moms are the decision makers of the household, what factors influence their buying decisions?
  9. What are the top technology picks for busy moms?
  10. What are the family internet safety and privacy issues?
Level Intermediate
Category Advertising / Marketing
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