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Digital Tsunami: Breaking News at Breakneck Speeds
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- Organizer:
- Description:
- The news about the earthquakes in China broke on Twitter. A fake email from Apple posted on a blog sent the stock tumbling 5% in twenty minutes. How is the modern media landscape affecting crisis, both humanitarian and for major brands? Discuss with those enabling it and victimized by it.
- Questions
Answered: -
- Can microblogging be a valuable tool in a humanitarian crisis?
- How can brands protect themselves from a fake crisis?
- How real is the threat of hijacked social media profiles?
- How is trust affected by the need for immediacy?
- Does micro-content lend credibility to earlier platforms like blogging?
- How has increased immediacy affected the way brands are expected to act in a crisis?
- Where will consumers turn in the future for the fastest news possible?
- Does microblogging increase or decrease the risks involved with citizen journalism?
- Who is liable in the result of a fake crisis that is perpetuated by an online community?
- It is the responsibility of the platform to police for content that could be damaging on a large scale?
- Panelists:
- Level:
- Intermediate
- Category:
- Other
- Type:
- Panel
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon