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Digital Tsunami: Breaking News at Breakneck Speeds

Event SXSW Interactive 2009
Format Panel
Organizer Peter Imbres – Hill and Knowlton
Description The news about the earthquakes in China broke on Twitter. A fake email from Apple posted on a blog sent the stock tumbling 5% in twenty minutes. How is the modern media landscape affecting crisis, both humanitarian and for major brands? Discuss with those enabling it and victimized by it.
Questions
Answered
  1. Can microblogging be a valuable tool in a humanitarian crisis?
  2. How can brands protect themselves from a fake crisis?
  3. How real is the threat of hijacked social media profiles?
  4. How is trust affected by the need for immediacy?
  5. Does micro-content lend credibility to earlier platforms like blogging?
  6. How has increased immediacy affected the way brands are expected to act in a crisis?
  7. Where will consumers turn in the future for the fastest news possible?
  8. Does microblogging increase or decrease the risks involved with citizen journalism?
  9. Who is liable in the result of a fake crisis that is perpetuated by an online community?
  10. It is the responsibility of the platform to police for content that could be damaging on a large scale?
Panelists Andy Carvin (NPR), Alex de Carvalho (alexdc.org), Peter Imbres, moderator (Hill and Knowlton), Scott Monty (Ford Motor Company)
Level Intermediate
Category Other
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