SXSW 2012 - Manners for the Modern Brand

Manners for the Modern Brand
Event	SXSW Interactive 2009
Format	Panel
Organizer	Dion Hughes – Persuasion Arts & Sciences
Description	Brands have to start behaving themselves, just like the rest of us. Now that the relationship between brand and customer has been turned inside out, there’s no other choice. But what is the new social contract? This panel argues the options.
Questions Answered	Are brands true members of society? Do/can the rules of society apply to brands? Is there a universal set of rules for brands to follow? What are the consequences for ignoring or breaking the rules? Would this theoretical rule book constitute a new model for brands to follow? Can we as citizens use these rules to hold back the encroachment of intrusive marketing? What are the rewards for brands that “behave”? Is it every brand for itself, and to hell with the rules? How far can the rules apply, beyond digital marketing, to the entire behavior of brands? Who will win? The rude or the polite?
Level	Advanced
Category	Advertising / Marketing

Manners for the Modern Brand