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A Hard Sell? Social Media & Your Boss

Event SXSW Interactive 2009
Format Panel
Organizer Shashi Bellamkonda – Network Solutions
Description Moving your boss from 'No' to 'Go'Are you frustrated that your company is not engaged in social media? The panel will provide actionable steps to convince your boss of the value. We'll cover how to: become a champion, creative ways to recruit internal proponents (including lawyers), gather & present compelling reasons. Sell your social media ideas!We'll make your social media plan an easy sell!
Questions
Answered
  1. Where are your customers today ?
  2. What is being discussed about your brand and is it correct?
  3. Where are your customers today ?
  4. Who should own it ?
  5. How to tell your story?
  6. What tools should you use ?
  7. Who in the company should be involved?
  8. Should the company be scared of Social media?
  9. Should I stop my traditional marketing?
  10. Will legal say yes?
Level Intermediate
Category Community / Social Networks
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