Data about data or data with data? Social smarts versus machine smarts? Recommendation engines are finally delivering on helping us filter infinite choices while user generated ratings and reviews can now be found on almost any product or service. Where are these being combined to help users and what's next?
Questions Answered:
What are recommendation engines and UGC reviews?
What are the challenges (noise) in deploying them?
What are the challenges (fakes and falses) in consuming them?
What sites are using them?
Which industry verticals (movies, music discovery, personal finance) show evidence of one vs the other?
How do users perceive their effectiveness?
Where are they being used together successfully?
Do they compete in emerging industry verticals (personal finance) as well?
What does the science of behavioral psychology contribute?