Turn on ye ole Javascript to add ratings in this low-budg app.

Link to this page
← All panel ideas
Title:

No More Pussyfooting: True Tales from Interactive Copywriters

Your vote:
Yes No
Organizer:
Chris Pitre, Whiteboard Labs
Description:
Interactive copywriting guides the user experience, emotes the brand, and directly controls the sales for, adoption of, and loyalty to any site, web app, or interactive campaign. This panel will reveal some of the challenges faced by copywriters across multiple interactive channels and the common clashes faced with designers and developers.
Questions
Answered:
  1. What are the common mistakes made by newbie iCopywriters?
  2. What are the differences between iCopy and traditional copywriting?
  3. How do designers and copywriters clash?
  4. How can designers/art directors and copywriters work better to produce great work?
  5. Why are copywriters the unsung heroes in interactive?
  6. Why should there be interaction between developers and copywriters?
  7. What are tips and tricks to engage readers in the major interactive media (mobile, web, email, etc)?
  8. Who is the most responsible for the user experience? Copywriters, Developers, or Designers?
  9. Why can't everything be a blog and read like one?
  10. How does branding work differently through interactive copywriting versus older mediums?
Level:
Advanced
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
Roby Fitzhenry
on 15/8/08
Good copywriting is something that many seem to ignore as a crucial component for any interactive project. However, it is among the most important details of any project and deserves attention and respect. I'm excited to see a panel like this covering such an important topic!!
marla trevino
on 15/8/08
Go Chris Go!
Chris Pitre
on 19/8/08
This panel will feature copywriters from large and small shops. We may make it interesting and throw a designer in there, but that's to be determined. We really want to introduce the issues, faces, and methods of interactive copywriting, one of the most overlooked facets of interactive.
air jordan
on 10/12/08
thank you.Good aticle.
ood copywriting is something that many seem to ignore as a crucial component for any interactive project.
last minute kreta
on 15/5/09
Would love to see
Do it today!
Link to this page
← All panel ideas
Developed for SXSW by Lindsey Simon