Let’s face it. TV Sucks. We all say it – we all watch it. But now, something is changing. There’s a new sheriff in town, and web video is fast nibbling into TV viewing.
But, not so fast, old TV is fighting back. Networks are micro-chunking segments, and putting more of the prime-time lineup on the web… for free.
So, who will win? Will web video undermine the economics of Madison Avenue CPM’s. Or will Hulu and others come roaring back?
Questions Answered:
What is a "hit" on the web?
Is the goal of all web producers to get a deal with a TV Network?
Who's getting paid?
Will TV Networks end up back in charge?
Is it about creative freedom or money?
If Final Cut and Broadband is all you need - can anyone be a web TV star?
Lonely Girl 15 wasn't Lonley, or 15. Is it possible to be authentic and really have a hit?
How do you promote a web series if you don't have a network promo schedule?
Can twitter and MySpace and Facebook create enough web buzz?
What about an Agent? TV stars have them, should web stars?