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Fashion 2.0
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- Organizer:
- Description:
- While fashion blogging continues to overtake print magazines, the impact of new media within the highly hierarchical fashion industry remains largely unexamined. We'll analyze the impact of new media outlets like twitter, live blogging and online video on fashion, by using New York Fashion Week online coverage as an example.
- Questions
Answered: -
- What is the traditional way of setting fashion trends?
- Did the UGC revolution change the fashion industry?
- Are fashion bloggers accepted equally as the mainstream media?
- How wide is the participation of fashion bloggers in the highly exclusive New York fashion week events?
- How do the fashion brands communicate with fashion bloggers?
- How do the fashion brands utilize new media in their PR efforts?
- What are the main advantages of fashion bloggers on the mainstream press?
- How traditional fashion media outlets translate to the online space?
- How much power do bloggers have today in setting new fashion trends?
- What further changes we can expect in the fashion industry, influenced by the independent new media rise?
- Level:
- Beginner
- Category:
- Content
- Type:
- Solo
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon