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The Value of (User) Experience

Event SXSW Interactive 2009
Format Solo
Organizer Niko Nyman N. Nyman Oy
Description Our attention is sparse. There's simply too much to watch, listen to, too many avatars to meet, too many tweets to read. We pay attention to the things that please us, the things that give us the best Experience. Whatever you're creating into the world, you must think about the experiences you're providing.
Questions
Answered
  1. What is user experience?
  2. What is experience design?
  3. How does experience design relate to design thinking?
  4. Why does experience design belong in the boardroom?
  5. Why are we increasingly dissatisfied with products?
  6. Why are we increasingly satisfied with experiences?
  7. How could you measure experiences?
  8. Why are experiences highly subjective?
  9. Why are we surrounded by short-term, "wow" experiences?
  10. Why is longevity of experiences important?
Level Intermediate
Category Advertising / Marketing