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Going Viral: Beating the House by Upping the Odds

Event SXSW Interactive 2009
Format Solo
Organizer David Berkowitz – 360i
Description Few ad campaigns are breakout hits with consumers, but there are ways to up the odds of getting noticed. This session will review “social media optimization” techniques marketers can use across various channels – including social networks, video sharing sites, widgets, etc.– to increase the likelihood that a campaign will spread.
Questions
Answered
  1. How do I "optimize" social media assets to increase the likelihood that they're found?
  2. What are the best SEO practices for microsites?
  3. Do I need to worry about search optimization on social networking sites?
  4. I hear a lot of searches are done on MySpace and Facebook. What are people looking for?
  5. How do I optimize video?
  6. What is "social media optimization" and why is it important?
  7. Why do some things go viral and others barely make a blip on the buzz radar?
  8. Why should I optimize my widgets for search?
  9. Isn't optimization just for search marketing?
  10. How do I make something go viral?
Level Intermediate
Category Advertising / Marketing
HELP