Going Viral: Beating the House by Upping the Odds |
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| Event | SXSW Interactive 2009 |
| Format | Solo |
| Organizer | David Berkowitz – 360i |
| Description | Few ad campaigns are breakout hits with consumers, but there are ways to up the odds of getting noticed. This session will review “social media optimization” techniques marketers can use across various channels – including social networks, video sharing sites, widgets, etc.– to increase the likelihood that a campaign will spread. |
| Questions Answered |
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| Level | Intermediate |
| Category | Advertising / Marketing |