SXSW 2012 - Crowdsourcing Your Radio Station

Crowdsourcing Your Radio Station
Event	SXSW Interactive 2009
Format	Solo
Organizer	Jon Maddox – Mustache, Inc.
Description	Crowdsourcing isn't just for new businesses. Find out how 100.5 MAXFM (http://playlist.maxfm.fm) uses crowdsourcing to gain a more intimate relationship with its listeners. Learn all of the advantages MAXFM gained by allowing their listeners to create playlists and program the radio station for them.
Questions Answered	What is crowdsourcing? Why would my users want to do my work for me? How do I get my users involved? What do my users get out of it? What subset of my users will be willing to do this? How do I keep my users interested? How do I guarantee quality from my users? What does this mean to my business? How does this effect the workflow of my business? What do I learn about my users with crowdsourcing?
Level	Intermediate
Category	Community / Social Networks

Crowdsourcing Your Radio Station