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Title:

Co-Created Marketing: Embracing Your Customer Evangelists Online

Your vote:
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Organizer:
Mack Collier, The Viral Garden
Description:
What if you found your most passionate customers online, and let them market for you? Would the world implode? Or could embracing your customer evangelists online be the best business decision you make? Together, we'll unmask who customer evangelists are, and show how you can embrace them via social media and other online tools.
Questions
Answered:
  1. Who are customer evangelists?
  2. What motivates them?
  3. How can you locate them online?
  4. What are the advantages to reaching out to your online customer evangelists?
  5. What are the risks?
  6. Which online tools work best for reaching your online customer evangelists?
  7. What are some examples of successfully embracing customer evangelists online?
  8. How can you turn online customers into evangelists for your company?
  9. How much time and effort is required to work with customer evangelists as online marketing partners?
  10. If embracing your online customer evangelists is such a great idea, why aren't more companies doing it?
Level:
Advanced
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
Connie Reece
on 9/8/08
This is one of the most important issues in marketing today, and Mack Collier is well-versed in what it takes to succeed in social media.
Amber Naslund
on 9/8/08
This is increasingly a critical component to building brands that endure.
Mack Collier
on 13/8/08
The panel lineup is now confirmed, and will include;

Jackie Huba, co-author of the book 'Creating Customer Evangelists'
Virginia Miracle, the SVP of Digital Strategy at Ogilvy PR’s 360° Digital Influence group
Mario Sundar, LinkedIn's Community Evangelist
Mack Collier, The Viral Garden (Moderator)
Beth Harte
on 13/8/08
This is a really important topic and one that needs to be understood by B2B and B2C companies.
warren sukernek
on 13/8/08
Great discussion on integrating the social web with Word of Mouth (WOM) marketing and an excellent panel of WOM experts. Nice to see a topic dedicated to amplifying the customer's voice. A much needed conversation that I am looking forward to!
Paul McEnany
on 15/8/08
Better not miss this one!
Kami Huyse
on 17/8/08
Awesome stuff. I think that this is a really important topic and a stellar lineup of panelits. I'll be there for sure.
David Armano
on 18/8/08
I can't wait to see this. Mack is my Sherpa for community.
Alan Wolk
on 20/8/08
Great topic, great speaker. Mack is an evangelist in his own right (for social media, in general) which only adds to the value of his message.
Arun Rajagopal
on 26/8/08
I think this panel rocks. I look forward to see Mack lead on this interesting discussion.
Mack Collier
on 1/9/08
Thanks to everyone for your comments and votes, we really appreciate them!
betting system
on 16/6/09
extra info
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