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Online Casual Games and the Integrated Brand Experience
- Your vote:
- Yes No
- Organizer:
- Description:
- The importance of casual gaming in the online landscape continues to take a center stage in media companies’ digital strategies. As consumers flock to their PCs to spend more time online than ever before, with much of that time playing games, it is important for all brand marketers to understand why they should be in this space and what impact they can make in this market. And of course….what mistakes to avoid.
- Questions
Answered: -
- Why will game play always comes first and brand awareness will follow?
- What are the strategies to distinguish a brand through unique gaming experiences?
- When and where should on invest in casual games?
- How does one generate measurable ROI through branded casual games?
- How important is casual gaming in the digital landscape?
- How can casual gaming take center stage within media companies’ digital strategies?
- Why is it important that brand marketers be a part of the casual gaming space?
- What impact can brand advertisers make in the casual gaming market?
- What mistakes should brand advertisers in the casual gaming space avoid?
- What resonates with what audiences?
- Level:
- Beginner
- Category:
- Video Games
- Type:
- Panel
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon