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Title:

The Future of Corporate Communications

Your vote:
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Organizer:
Mario Sundar, LinkedIn/Community Evangelist & Chief Blogger
Description:
Corporate Communications has never been the same since social media tools took their world by storm! How have social media tools (corporate blogging, twitter, etc...) changed the face of corporate communications? Has the industry now been legitimized with the new SEC recommendations allowing corporate disclosure through company websites, blogs, etc... The panel will take you through strategies and tactics that every marketing manager should be aware of, whether you work for a start up or Fortune 500 company.
Questions
Answered:
  1. What is the State of the Corporate Blogosphere (circa 2009)?
  2. Where do social media tools like Twitter & FriendFeed fit in this fast evolving paradigm of corporate communications?
  3. Is corporate social media legitimized with the new SEC recommendations allowing corporate disclosure through company websites, blogs, etc...
  4. What is the ROI of Corporate Blogging?
  5. How does social media impact the 4P's of Marketing?
  6. What are the requirements of tomorrow's marketing/PR/communication managers?
  7. Should a company engage in every other "shiny new social media" object that comes along?
  8. How does one form an organic community around so many disparate social media tools?
  9. How can one buy-in from company execs on the philosophy of "corporate" social media?
  10. What are some tips and tricks in running a good corporate blog/twitter/or social media?
Level:
Advanced
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
on 16/8/08
Great stuff from one of the best!
on 17/8/08
You go Mario, taking it to the next level for 2009
on 21/8/08
Great topic. Seeing this from the inside out.
Developed for SXSW by Lindsey Simon