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Title:

This is New York City 3.0

Your vote:
Yes No
Organizer:
Willy Wong, NYC & Company
Description:
Always at the cutting-edge of culture, media, fashion, art, dining, and entertainment, New York City is home to iconic landmarks and the latest hotspots, and is constantly reinventing itself. This panel discusses how NYC has leveraged the latest technology to help visitors and residents alike navigate the City, 3.0 style.
Questions
Answered:
  1. How does NYC market and brand itself?
  2. How does NYC use media (virtual and tangible) to promote NYC?
  3. How do visitors currently plan trips to NYC?
  4. What is 3.0?
  5. Are there better ways to connect tourists and residents?
  6. How does NYC work with partners and community?
  7. How can an NYC experience be intelligent, personal, predictive?
Level:
Beginner
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
Dan Shefelman
on 12/8/08
Brilliant marketing campaign -- would love to hear behind the scenes of how to brand and market such a rich and complicated "product".
Kate McLaughlin
on 15/8/08
this is really cool! Would love to hear more about this topic and how they are trying to make NYC "traveler" friendly
Willy Wong
on 28/8/08
The proposed panel will feature speakers from the interactive agency HUGE, design studio Local Projects, advertising agency BBH, and NYC & Company.
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Developed for SXSW by Lindsey Simon