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An Anthropological Perspective of Online Communities and Social Media

Event SXSW Interactive 2009
Format Solo
Organizer Eric Schlissel – Eric Schlissel
Description Cultural anthropology will become increasingly important, as culture pools form online. We must study a culture before interacting to achieve our goals, whether messaging, management or motivation. We’ll explore the identification of norms, values, mores and symbols; establish practices of building targeted campaigns and outreach, and methodologies of creating ethnographies.
Questions
Answered
  1. What is Cultural Anthropology and how does it relate to online communities and social media?
  2. What is an ethnography, cultural-relativity, participate-observation and cross-cultural comparison?
  3. What is an appropriate methodology for an ethnography?
  4. How do I identify the norms, values, mores and symbols of an online community?
  5. What are the effects of sociality on online cultures? e.g.. Why will people do anything for a free t-shirt?
  6. How does the observer-participant model translate online?
  7. How do I determine the culture of my brand?
  8. What are examples of brands leveraging their unique culture?
  9. How do globalization and localization affect a brands community?
  10. How will online community continue to evolve with technology? Twitter, aggregation, micro-blogging as examples.
Level Advanced
Category Community / Social Networks
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