Turn on ye ole Javascript to add ratings in this low-budg app.

Link to this page
← All panel ideas
Title:

An Anthropological Perspective of Online Communities and Social Media

Your vote:
Yes No
Organizer:
Eric Schlissel, Eric Schlissel
Description:
Cultural anthropology will become increasingly important, as culture pools form online. We must study a culture before interacting to achieve our goals, whether messaging, management or motivation. We’ll explore the identification of norms, values, mores and symbols; establish practices of building targeted campaigns and outreach, and methodologies of creating ethnographies.
Questions
Answered:
  1. What is Cultural Anthropology and how does it relate to online communities and social media?
  2. What is an ethnography, cultural-relativity, participate-observation and cross-cultural comparison?
  3. What is an appropriate methodology for an ethnography?
  4. How do I identify the norms, values, mores and symbols of an online community?
  5. What are the effects of sociality on online cultures? e.g.. Why will people do anything for a free t-shirt?
  6. How does the observer-participant model translate online?
  7. How do I determine the culture of my brand?
  8. What are examples of brands leveraging their unique culture?
  9. How do globalization and localization affect a brands community?
  10. How will online community continue to evolve with technology? Twitter, aggregation, micro-blogging as examples.
Level:
Advanced
Category:
Community / Social Networks
Type:
Solo
Event:
SXSW Interactive 2009
Marjorie Kase
on 8/8/08
Great idea for a panel. This is definitely where we're headed. As globalization has made it more and more difficult to define whole societies by specific cultural practices, it's important we look to social networks and micro-blogging as new subjects for study in this field.

Good luck!
Gabriel Benveniste
on 8/8/08
This looks great. I think gaming is one of the first places where global online communities have been coming together and could potentially be seen as a canary in the coal mine.
Melanie Orndorff
on 8/8/08
Sounds like fun. I geek out on the sociology/cultural anthropology aspect of social media
Jeffrey Henderson
on 12/8/08
This sounds like a really good panel. It would definitely motivate me to attend.
samantha harms
on 12/8/08
I definitely want to go to this panel; the perfect subject to legitimize my nerdiness.
Robert Richman
on 12/8/08
Definitely a great context to evaluate all of this. And Eric is quite entertaining.
Tabz Smith
on 12/8/08
I'm really interested - this seems a bit deeper thinking than others and I love that.
Teresa Denver
on 12/8/08
Looks like a fantastic panel and one I would absolutely attend.
Cindy Newlander
on 12/8/08
Sounds great & Eric is a great speaker
bob russell
on 12/8/08
Two thumbs up for Eric!
michael weinstein
on 12/8/08
sounds great, i'd be there for sure!
Michael Hummel
on 12/8/08
This is going to be a brilliant discussion; and one that should have been going on in the industry for years, but has not. How many bad social networking websites have we all been a part of, either as a user or a developer. This is the type of conversation that should have taken place before those sites were ever even worked on! Personally I can't wait to hear this lecture, and would attend for this lecture alone!
Jim Sullivan
on 12/8/08
Sounds like a super idea! I am happy to have crossed paths with you Eric.
Tommy Nguyen
on 12/8/08
Eric would be an amazing presenter!
Jackie Peters
on 12/8/08
Nice Eric! I wrote a blog post addressing this recently and I think it's a really important topic. Got my vote!
Valerie Levinsohn
on 12/8/08
Eric excellent topic to explore. I wish I could be there.
Spencer Parikh
on 12/8/08
5 Stars...great topic - it's a side that continues to need more soulful exploration and understanding...something that can easily be forgotten with our need for speed. Without having respect for who we are and how we align with others it's difficult to establish boundaries and the true purpose of engagement...huh? Bottom line - great topic Eric - nice!
Daniel Loyd
on 12/8/08
great topic, would love to hear more on it.
John Juan
on 12/8/08
I 100% agree with the concept and believe it's the future. I've been studying the culture of the Filipino People and have developed a beta portal for this niche market, FilipinoPeople.com. The Filipino population is worldwide and the goal is to develop a vital destination for communication, unity and empowerment within the global community.
Claude Hayn
on 12/8/08
Being focused on community, we have a strong interest in understanding how to address virtual gatherings vs. physical. This panel should prove to be of great benefit as the past certainly give one a look into the future.
Leonard Scales
on 12/8/08
Eric this sould be interesting. I worked for an integrated marketing agency that delivered culturally focused programs for the Fortune 1000. Great topic!
jamie flam
on 12/8/08
Looks interesting!
Kurt Daradics
on 12/8/08
Go Eric~!
Cindy Robinson
on 12/8/08
Excellent idea. Looking forward to learning more about this top and hearing Eric's insights.
lainie liberti
on 12/8/08
This looks like a great session!
Clement Chan
on 12/8/08
Great stuff, Eric. Well done and looking forward to see more!
Philip Lelyveld
on 12/8/08
What an excellent topic for a panel. I hope he provides references for follow-up work.
Gary Brown
on 12/8/08
Most interesting topic, will be fun to discuss and have some different views. Will be a great session
Rachel Vojvodic
on 13/8/08
This sounds like an important and interesting panel. I think I would learn a lot about an increasingly salient issue. I would certainly attend.
Steve Alexander
on 13/8/08
This is a GREAT idea - I've not seen social networking discussed in this way before.
todd dugas
on 13/8/08
Sounds interesting!! Good luck!!
Garick Chan
on 13/8/08
A very relevant topic as more and more of the general public begin to move their lives online. I'm looking forward to it.
R Weiler
on 13/8/08
Fantastic! A very refreshing perspective.
Asvin Balloo
on 13/8/08
Great Eric, best of luck !
mark kelly
on 13/8/08
Brilliant Eric ..... this is something that needs to hit the mainstream ..... how about Scotland/UK for a blast with it ..... best of luck mate

peace mark
Stephen Toback
on 13/8/08
Great idea for a panel. We need to understand the cultural underpinnings to predict how to change and adapt tools and processes for these virtual societies.
Raime Merriman
on 13/8/08
Sounds like a very interesting topic. Best of luck!
Erik Koral
on 13/8/08
I look to Eric for all of my Social Networking needs and he was a HUGE factor in helping me launch my own business. His company Omotion helped me think about street marketing in the 2.0 world and how to take our business to the next level. I would highly reccomend him for the SXSW Panel.
Michael Caissie
on 13/8/08
I honestly believe that cultural pools have already begun online, making this panel all the more important and timely. I would definitely be interested in attending and hearing what you have to say, and think others would be wise to do so as well.

Looking forward to it!
Kelly Mount
on 13/8/08
What an interesting topic and one that is becoming more relevant each day. I have always turned to you Eric for my social networking needs and would love to hear you present this. Good luck.
Phil Hache
on 13/8/08
I like the panel idea, and Eric always seems to be ahead of the curve when it comes to this stuff.
Gigi Greco
on 14/8/08
I've worked with Eric over the years and he is more than qualified to share his insights and knowledge on the topic. I'm looking forward to hearing him and you better believe I'll be taking notes.
Laurel Papworth
on 15/8/08
Sounds like my kinda presentation - I vote yes!
david ewalt
on 15/8/08
A yes vote- Looking forward to the presentation!
Pablo Ibarrolaza
on 18/8/08
Eric I love this subject! I was thinking in social networks like little towns in our mind that we have got control.
Sloane Berrent
on 18/8/08
Eric, I'm in! This is a fascinating and crucial topic to the success of social media.
Vijal P
on 19/8/08
Great topic, great presenter!
elizabeth tervenski
on 19/8/08
Looks Great!
Diana Pizzari
on 20/8/08
I'll attend this session!
Cristina Cinque
on 28/8/08
This looks great, good luck!
Dmitri Leonov
on 29/8/08
This is exactly the kind of analysis we need to see in order to understand where this industry is headed.
Link to this page
← All panel ideas
Developed for SXSW by Lindsey Simon