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Title:

Advertising is Entertaining - Who's Selling Out?

Your vote:
Yes No
Organizer:
Felicia Williams, YouTube
Description:
How are popular online video creators making advertising work without losing the authenticity and credibility that are their biggest assets? A panel with real experience tackling these issues will talk about things they’ve learned, successes and failures, and emerging best practices for making sponsorships entertaining without selling your soul.
Questions
Answered:
  1. What are the current models people are trying to incorporate sponsors into online video?
  2. How does it complicate things to have your videos or shows viewed in many different places (e.g., iTunes, YouTube, your site)?
  3. Has anyone made money doing this?
  4. What are some actual campaigns people have done?
  5. Are there big brands in this space?
  6. How is this different from TV or web advertising as we know it?
  7. How have online audiences responded to ads and sponsorships in content?
  8. Is it possible to measure or prove the effectiveness of these models?
  9. Who are the leaders and innovators?
  10. Why is this important to the media business?
Level:
Intermediate
Category:
Content
Type:
Panel
Event:
SXSW Interactive 2009
Ajit Anthony Prem
on 8/8/08
This discussion needs to happen. The balance between making money and keeping authentic is so hard.
solomon masch
on 8/8/08
If online video is going to evolve, then we're all going to need to find this answer. In the meantime, I will drink or wear anything in my videos for cash. Unless it is toxic. Then I'll only pretend to drink it (and cash upfront in case it causes harm to my body).
Nick Douglas
on 8/8/08
Felicia is the perfect person to talk about this, thanks to her work picking front-page features at YouTube and her experience in producing and writing web video, as well as some time working in film. Can't wait to see who joins her on the panel.
Greg Goodfried
on 8/8/08
Felicia is awesome and this is a great topic! Vote this five stars.
Michael Burkett
on 8/8/08
Is this meant for content creators, or advertisers? It seems the advertisers are the ones that need the information, and need to learn from their mistakes! Either way, Felicia will take them all to school!
Tim Shey
on 9/8/08
OK, these are the most comments I've seen on a panel idea yet. I think this means it has to happen. Go Felicia!
felicia williams
on 9/8/08
Aww thanks guys for being so supportive! With the recent unbuttoned/levis jeans campaign and the not really a pre-roll preroll, I have noticed that ad integration is a topic that really deserves some exploration. I'm hoping to provide examples of how are some entertainers are showcasing their advertisers and kick off a discussion with creators pioneering this integrated ad space.
felicia williams
on 9/8/08
Currently, I have a short list of who I'd like to join in this discussion, but if there is anyone that you would like to see on this panel, message me or leave their name in the comments.
Felicia Day
on 10/8/08
Felicia is fantastic, a true champion of independent series on YouTube. The Guild wouldn't be what it is without her support. I'd love to see this panel because creatives connecting with advertisers is the future of web content.
Steve Woolf
on 10/8/08
Authenticity and credibility is currency on the web. Five stars for this panel, I expect it will be an important one for SXSW.
Paul Saarinen
on 11/8/08
Great 5 star topic. We're looking at this from the Marketer's perspective, with our panel. It's also interesting to know, as a content creator, who you should or want to work with in the future.
sarah szalavitz
on 11/8/08
Go Felicia! Great topic; can't wait to see your panelists.
Jason Groob
on 11/8/08
but who is this panel sponsored by?
Yuri Baranovsky
on 19/8/08
There are very few people who know more about internet video than Felicia -- combine that with her experience at YouTube and in the entertainment business, and there's really no one better to run this panel.

Plus, Felicia's even ACTED in a web series -- Break a Leg -- she's got so much experience, she should be taking this panel on a world tour!
Christopher Ford
on 20/8/08
I could have used some education on this topic a few years ago...
Tyler Jackson
on 20/8/08
I would very much like to attend this panel.
Taige Jensen
on 20/8/08
Looking forward to it.
Ryan Hunter
on 21/8/08
This is one of the biggest questions facing not just content creators, but the internet and the entertainment industry as a whole. Furthermore, I can't think of anyone better to shepherd us through these uncertain times than Felicia Williams herself. I hope she's available because if so I am definitely coming.
Tim Chandler
on 28/8/08
Count me in on this one...
online casino
on 4/5/09
Very interesting discussion, thank you
last minute
on 18/5/09
sounds great! Good luck!
Art Directory
on 8/11/09
I see a lot of video creators churning out videos for their clients without thinking much about credibility and authenticity.
blu ray ripper
on 13/11/09
. Hope this one gets through.
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Developed for SXSW by Lindsey Simon