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Advertising is Entertaining - Who's Selling Out?

Event SXSW Interactive 2009
Format Panel
Organizer Felicia Williams – YouTube
Description How are popular online video creators making advertising work without losing the authenticity and credibility that are their biggest assets? A panel with real experience tackling these issues will talk about things they’ve learned, successes and failures, and emerging best practices for making sponsorships entertaining without selling your soul.
Questions
Answered
  1. What are the current models people are trying to incorporate sponsors into online video?
  2. How does it complicate things to have your videos or shows viewed in many different places (e.g., iTunes, YouTube, your site)?
  3. Has anyone made money doing this?
  4. What are some actual campaigns people have done?
  5. Are there big brands in this space?
  6. How is this different from TV or web advertising as we know it?
  7. How have online audiences responded to ads and sponsorships in content?
  8. Is it possible to measure or prove the effectiveness of these models?
  9. Who are the leaders and innovators?
  10. Why is this important to the media business?
Level Intermediate
Category Content
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