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Grokking Bloggers: It's About Love and Underpants

Event SXSW Interactive 2009
Format Solo
Organizer Elisa Camahort Page – BlogHer inc
Description BlogHer's recent Social Media Study quantified what most developers and companies already intuited: Blogging is mainstream, addictive and trusted. Women, in particular, are abandoning other media channels to get information, and are becoming early adopters of every new Web 2.0 tool. This acquisition of information is only a by-product of acquiring something more powerful: empowerment. This early adoption of technology is not about cool-hunting or personal empire expansion: It's about love. What does it have to do with Underpants? You'll have to come find out.
Questions
Answered
  1. How mainstream is blogging?
  2. How does its usage compare to other online apps and servies?
  3. What are the differences or similarities between generations when it comes to blog adoption and participation?
  4. Why do we write blogs? Why do we read blogs?
  5. Why care why?
  6. How is blogging changing the aging process?
  7. How is blogging changing the way we survive loss, illness and other life events?
  8. How is blogging creating a cultural and historical record that differs from every previous era of history?
  9. What are bloggers finding online that developers and companies most need to understand and appreciate?
  10. What does it all have to do with underpants?
Panelists Elisa Camahort Page (blogher.com)
Level Intermediate
Category Human / Social Issues
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