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Mix & Match: A New Model for Engaging Fans

Event SXSW Interactive 2009
Format Panel
Organizer Charles Feinn – MixMatchMusic
Description The $18 billion dollar music industry includes a relative handful of famous acts and tens of millions of independent and semi-professional artists, many of whom would like to collaborate with each other and are on the lookout for an innovative new way to cultivate and engage with a solid base of music enthusiasts. This panel discussion would address the intersection of music, technology and social media and the tools that musicians want and need to collaborate with other artists, engage fans and ultimately create great new music.
Questions
Answered
  1. How do musicians currently collaborate with other artists beyond posting a "Musician Wanted" sign at the local music store?
  2. Would you be more likely to collaborate with other musicians if you did not need to invest in or learn to use Digital Audio Workstation software?
  3. What is your level of satisfaction with currently available tools, sites, methods or communities that promote musical collaboration?
  4. How do unsigned artists currently develop a market for their music?
  5. Do you currently promote your music online?
  6. What is your level of satisfaction with currently available tools, sites, methods or communities that promote audience engagement?
  7. Would giving fans the ability to remix your stems (like Radiohead’s NUDE) be useful for engaging them and involving them in your music?
  8. Have you tried or do you currently sell your music?
  9. How would you feel about the prospect of being able to create entirely new genres of music?
  10. How would you like to be in 100 bands at once?
Level Advanced
Category New Technology / Next Generation
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