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Title:

Mix & Match: A New Model for Engaging Fans

Your vote:
Yes No
Organizer:
Charles Feinn, MixMatchMusic
Description:
The $18 billion dollar music industry includes a relative handful of famous acts and tens of millions of independent and semi-professional artists, many of whom would like to collaborate with each other and are on the lookout for an innovative new way to cultivate and engage with a solid base of music enthusiasts. This panel discussion would address the intersection of music, technology and social media and the tools that musicians want and need to collaborate with other artists, engage fans and ultimately create great new music.
Questions
Answered:
  1. How do musicians currently collaborate with other artists beyond posting a "Musician Wanted" sign at the local music store?
  2. Would you be more likely to collaborate with other musicians if you did not need to invest in or learn to use Digital Audio Workstation software?
  3. What is your level of satisfaction with currently available tools, sites, methods or communities that promote musical collaboration?
  4. How do unsigned artists currently develop a market for their music?
  5. Do you currently promote your music online?
  6. What is your level of satisfaction with currently available tools, sites, methods or communities that promote audience engagement?
  7. Would giving fans the ability to remix your stems (like Radiohead’s NUDE) be useful for engaging them and involving them in your music?
  8. Have you tried or do you currently sell your music?
  9. How would you feel about the prospect of being able to create entirely new genres of music?
  10. How would you like to be in 100 bands at once?
Level:
Advanced
Category:
New Technology / Next Generation
Type:
Panel
Event:
SXSW Interactive 2009
Sue Ellen Schaming
on 8/8/08
Charles is a multi-instrumentalist who has studied music his entire life. He was inspired to start the company in part by his immersion in the technologies used to create, edit and distribute modern music.

MixMatchMusic was founded to serve the needs of tens of millions of independent and semi-professional musicians. Its services, technologies and community enable musicians to collaborate on, engage fans with and profit from their music.

The company is based in Silicon Valley.
Bernard Greenfield
on 13/8/08
Great idea.
Emanuel Rozental
on 13/8/08
Very useful idea for professional musicians as well as for music lovers.
Keane Li
on 13/8/08
It's the future and it benefits both musician and fan alike! As a musician, I owe a lot to the progresses we've made via social media networks.
Kevin Murray
on 13/8/08
Love this!
Justin Draa
on 13/8/08
Wow! This looks like a very interesting topic. It seems that the notion of collaborating musically online is a mere inevitabiliy in this web-connected world in which we live. It also seems that such a tool online would lead to the creation and discovery of music that would never have seen the light of day without an avenue for its creators to meet. I would certainly love to hear more about this prospect.
Justin Draa
on 13/8/08
Wow! This looks like a very interesting topic. It seems that the notion of collaborating musically online is a mere inevitabiliy in this web-connected world in which we live. It also seems that such a tool online would lead to the creation and discovery of music that would never have seen the light of day without an avenue for its creators to meet. I would certainly love to hear more about this prospect.
jennifer pattee
on 13/8/08
it's web 3.0, baby! you heard it here first! (er, you probably heard it somewhere else a million times already.)


Adam Silberman
on 13/8/08
Using the internet as a global music studio. Think of the possibilities for collaboration; limitless. I'm in. Great topic idea!
Sandra Possing
on 14/8/08
I think that a lot of unforeseen and very fruitful things are going to happen at the intersection of music, technology and social media. Collaborating online (and hopefully profiting from it) is an obvious step for musicians, but just how, where, and how effectively they do it will remain to be seen. It's a fascinating space and I'd love to hear what the thought leaders have to say.
AARON WIDENER
on 14/8/08
Exactly the boost the "little guy" needs! Imagine the new sounds that will be generated by such a collaboration. The possibilities are endless!
Jeff Landry
on 14/8/08
Looks like a great way to revitalize the music industry.
Aya Winston
on 18/8/08
Musicians need this!
John Marsland
on 18/8/08
Great topic in this age of music--love to see it
Peter Kitch
on 19/8/08
I DiGG music 3.0 :)
Lisa Greenfield
on 19/8/08
Damn the man, save the independent musicians! I'd love to hear more about this topic.
Keenan Bashour
on 19/8/08
Interesting - you could make the slogan: "End quintile disparity in the music industry."
Will Fourt
on 25/8/08
This is a great topic and Mix Match Music is about to lead the way through this technological doorway. Would love to see it.
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