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Is it a Documentary or an Advertisement or a Video Game?

Event SXSW Interactive 2009
Format Panel
Organizer Victory Darwin – BIGLIFE.ws
Description Is this wrong, is this insane, or is it new media genius? Documentaries blending information and debate with paid positioning are blurring the lines of acceptability in new media journalism, but for cash strapped movie makers with a message who don't want to sell their soul to venture capitalists, this may be the solution.
Questions
Answered
  1. How many viewers of "The Secret" know it's secret source of financing was "paid positioning"?
  2. Should there be full disclosure that featured experts paid to be in the film? FCC inquiry says so!
  3. Should there be a CanSpam opt-in following the FBI warning for permission marketing compliance?
  4. Is it ok to make a film just to get paid, instead of creative inspiration and information dissemination?
  5. When advertising is relevant and you like it, is it advertising, or informing?
  6. When you can click and choose your own adventure path through a documentary, is it still a documentary?
  7. At what point does a choose your own adventure flick, become a video game?
  8. Is this a clever way to get your kids to watch a 7 hour documentary that's good for their brains?
  9. Will interactive film make it into the mainstream film industry?
  10. At what point does independent creative genius give way to crowd sourcing?
Level Advanced
Category Advertising / Marketing
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