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Title:

Suxorz '09: The Ten Worst Social Media Campaigns

Your vote:
Yes No
Organizer:
Henry Copeland, Blogads.com
Description:
Bring popcorn and rotten tomatoes! Braving hate-mail after naming last year's "winners," the Suxorz '09 panel returns to dissect the ten worst social media and web 2.0 ad campaigns of the year. Together, we'll shame the marketers who abuse people-powered media. To pre-game, join the Facebook group http://bit.ly/suxorz09.
Questions
Answered:
  1. What is social media?
  2. What is social media advertising?
  3. What were the ten worst social media ad campaigns of '09?
  4. Versus last year, what are new trends in bad social media ad campaigns?
  5. What is the Cluetrain Manifesto?
  6. Was the Cluetrain Manifesto's claim that smart crowds would be dumb companies wrong?
  7. Do we need a "Social Media" advertising code of conduct or will the market self-police?
  8. What was the worst Social Media campaign of the last year?
  9. Why?
  10. Are there any good, honest social media marketing campaigns?
Panelists:
Henry Copeland, moderator (Blogads.com), Zadi Diaz (Smashface), Jeff Jarvis (buzzmachine.com), Mike Monello (Campfire), Sara K Smith (Wonkette)
Level:
Advanced
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
on 9/8/08
This was excellent last year- can't wait!
on 18/8/08
Henry---you totally rock.
on 27/8/08
I need to suck up to Henry to be involved with this one again. It was great fun last year and a new kind of discussion. You rock, indeed, Henry.
on 3/10/08
Can't wait to see it!
on 4/5/09
Very interesting discussion, thank you
on 15/5/09
5 stars for a great idea.
on 27/5/09
Seems like there is some well positive feedback from last year.

I look forward to this the forthcoming event.
on 27/6/09
I wonder who the main contenders are this year - I would absolutely hate to be involved in one of the social campaigns nominated.

Even so, its always fun to get the truth out there. I won´t bring any tomatoes though!

Great, if slightly controversial panel.
on 7/8/09
sounds great! I'm vote it for 5 stars!
on 24/10/09
Seems like there is some well positive feedback from last year.
on 30/10/09
This was excellent last year- can't wait!
on 13/11/09
So looking forward to this..
This was excellent last year- can't wait!
Developed for SXSW by Lindsey Simon