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Title:

Strategies for Establishing Social Media in B2B Relationships

Your vote:
Yes No
Organizer:
Brad Garland, The Garland Group | Banktastic.com
Description:
Social media in the consumer space is clearly talked about and prevalent. What is barely getting addressed is how these technologies can be implement in the business world and what are ways to do it successfully. This panel will explore that concept and how B2B relationships can be formed using these tools.
Questions
Answered:
  1. What does social media in the business landscape look like today?
  2. What are examples of opportunities? Panel presents.
  3. Are there any generational use issues considering the age range in this field?
  4. Is an internal strategy a better approach before an external one?
  5. Who has to have buy-in, organizationally, to make this successful?
  6. If your company is new to the social media space but interested to get involved, where do you begin?
  7. What are the cultural requirements for this to work?
  8. What are examples of collaborative tools what work in a B2B relationship?
  9. What tools make the most since in a B2B world?
  10. What is a concern in a B2B world that isn't one in the consumer space? Security, Regulatory, etc.
Level:
Intermediate
Category:
Business / Entrepreneurial
Type:
Panel
Event:
SXSW Interactive 2009
Roz Garland
on 23/8/08
Have heard a version of this presentation before by Brad and it is AWESOME! He can make it relevant and is well-versed in this topic and a good enough speaker that he can make it fit what the audience wants to hear and is asking for... Don't miss this opportunity for a great panel! VOTE FOR BRAD!
Rebecca Caroe
on 28/8/08
This is a really important area for discussion! B2B is frequently left out of leading edge discussions and it is mission-critical for all businesses, new and old.

Hey, we all buy from other businesses as well as (sometimes) sell to them. Let's learn how to harness social media for B2B.
I'll be there, Brad.
Mark McSpadden
on 29/8/08
I'm really excited for this topic to final bubble up as a potential panel for SXSWi. There is huge opportunity for growth in the b2b social media space and having open dialogue about how this arena is different (and similar) to the consumer social media space will go a long way towards maturing this space.
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Developed for SXSW by Lindsey Simon