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Title:

What Does A Community Manager Do?

Your vote:
Yes No
Organizer:
David Peck, Online Community Builder & Social Media Consultant
Description:
We will discuss and answer just what an online community manager is and what they do. How do you measure what a CM does? How do I know if I need one? How does a company evangelist differ from this? What skill set does my CM need? Where do I find a CM? What personality traits does a CM need? These and many other questions will be answered about this up and coming position
Questions
Answered:
  1. How do I know if I need a Community Manager?
  2. What the heck do they do?
  3. How do I meassure the success of a CM?
  4. Where do I find a CM?
  5. Why do I need to build a community?
  6. How is a CM different then a Company Evanglist?
  7. What is an Online Community?
  8. What types of business/online sites need a CM?
  9. How much do I pay them?
  10. Are they worth it? Give me some examples
Level:
Beginner
Category:
Community / Social Networks
Type:
Solo
Event:
SXSW Interactive 2009
Joshua Baer
on 8/8/08
I'm looking to hire a community manager and will definitely attend!
Daniel Laury
on 8/8/08
Becoming a hot topic.
Rebecca Newton
on 8/8/08
This is much needed. Good job on this one!
I wouldn't call Community Managers "up and coming" though. We've been around since the early 90s. It's just that the rest of the business world is finally catching up ;)
David Peck
on 8/8/08
Rebbecca your correct about that. They aren't up and coming. Poor choice of words by me. How about they are becoming more mainstream?
Rohit Bhargava
on 8/8/08
Really interested in how you bring personality into the traits of a successful community manager ... I've got a couple of session proposals in now too all about why personality matters and how to use yours. Great idea!
francine hardaway
on 10/8/08
There's a huge need to codify what a community manager does. Rock on!
Kara Andrade
on 10/8/08
I like this workshop over the much done "Using Social Media to Create An Online Community ". David, I would be interested in you demonstrating a day in the life during the session or perhaps doing a quite video presenting some of the things you do as a community manager. That would be great!
Patrick O'Keefe
on 12/8/08
Sounds like a cool panel. Jake is a great choice!
David Peck
on 13/8/08
Added to Panel Bill Johnston. Bill works for Forum One Communications as the Director of Community and Research. He writes the Online Community Report blog and newsletter. He alsoruns the OC Research Network, and conducts research on topics like online community metrics, ROI, and marketing via social media. He recently hosted the Online Community Unconference.



David Peck
on 13/8/08
Added to Panel Connie Bensen is recognized as a leader in community management. She is presently working with Network Solutions. She also provides Community Manager training & enjoys mentoring those interested in building community. She has been working with online communities for two years. First as an evangelist & then as a Community Manager for ACDSee.

She blogs at ConnieBensen.com, MarketingTwo.com, & SolutionsArePower.com. She is also the editor of Personal Branding Magazine. Prior to joining ACD Systems, Connie spent 10 years on the brick and mortar side of community building in public library administration, marketing & PR.
Tony Ortiz
on 13/8/08
I'll I have to say is David Peck is the Pinnacle of Social Networking! Undoubtedly, he has displayed skills that would benefit anyone he is working with. Dave you have my vote hands down.
Connie Bensen
on 13/8/08
Thanks for the invite Dave! I'm excited to join the all-star lineup of yourself, Jake & Bill. I love advocating the Community Manager role! Thanks in advance for your vote! Can't wait to meet you all at SXSW
Arvind Juneja
on 14/8/08
Such a shame I'm so far away, I'm sure it will be a very valuable panel, hope that someone will record it and then post somewhere.. I need to know what do I do for a living :)
Jon Ray
on 14/8/08
What DOES a community manager do!? Everyone seems to have their own take on this. Sounds like a great panel for everyone to argue, er, discuss their point of view, while live-tweeting it via Twitter. ;)
Bryan Person
on 14/8/08
David: Bill, Connie, and Jake are all great additions for the panel.

Raising awareness of the roles that community managers do -- and should play -- is important, and will help raise standards for this growing industry. I'm voting for this panel, and I hope it's selected.
James McNally
on 14/8/08
Starting a job with this description in a few weeks. Though March is still some time away, I'm sure I won't have all the answers by then! Looking forward to meeting Connie, too!
Mark Schoneveld
on 14/8/08
Not only am I voting for this panel, but it it gets picked I will totally be there.
Gregory Van Hoof
on 14/8/08
Many questions and as usual the answer is "it depends on...". I guess thick skinned, self confidence and decisive are baseline for a CM but at the end of the day the success of a community depends on its member!
Tanya McGinnity
on 15/8/08
I really wish to attend this session!
Lucretia Pruitt
on 16/8/08
I will absolutely find a way to be at this. Not just for the subject matter - but for the presenter.
Mark McLaren
on 16/8/08
Connie Bensen gets my vote! A real pro and a lovely person besides.
Deirdre Walsh
on 18/8/08
Looks like a great session, Jake!!
Daniel Rothamel
on 18/8/08
As a new community manager, I would love to hear from these panelists.
Scott Germaise
on 18/8/08
I can't attend this event. But if I could, I'd be checking this session out. Especially to hear Connie. If you're in this area at all, her Blog is required reading. Between her and Bill - the Unconference expert, I'm sure there will be a ton of great learning for attendees.
David Peck
on 18/8/08
Thought it might be a good idea to tell you about myself. I have been active in new media & online communities since 2005. I am currently active in several virtual worlds as a Project Manger. I have helped build online communities for such companies such as UC Berkeley, Harvard, PodShow.com,Coca Cola and Wells Fargo. In addition to virtual world work, I am a New Media strategist and consulted on projects for The Grammys, The Ozzy Osbourne Auction, George Lynch and NPR. Most recently I have joined LSF Interactive as their New Media Strategist.

Thanks
Mack Collier
on 19/8/08
Huge fans of Connie and Jake, so this one is a must-see!
Marc Sirkin
on 20/8/08
where is the advanced version of this?
Steve Bridger
on 22/8/08
Big Connie fan... Bill, too.

I agree with Rohit about comm mgr personality & skillset. As a community mgr myself, one of the key questions is how far this role is seen as an advocate of the community or towing the company line. I would say that key skills are #1 emotional intelligence #2 diplomacy #3 advocacy. All these are more important than e.g. editorial.

If I could get to Austin, I would sure be in the room :)
Michael Rubin
on 22/8/08
I completely agree with Mack Collier and Marc Sirkin. I'm a huge fan of both Connie and Jake -- they set the standard, in my humble opinion. And like Marc wrote, this needs to be "Community Management 3.0."
Nigel Allan
on 22/8/08
A very good and timely topic. Yes please!
David Peck
on 22/8/08
Marc & Michael we can spend some time on the 3.0 aspect
David Yeo
on 25/8/08
Im a fan of Connie Bensen. So my vote goes to her :) She both the skillset and personality build a successful community.
karen orton
on 29/8/08
As Joe Cothrel said at the Unconference Conference, community management is moving into a discipline - there is great experience and expertise to share and buuld upon.
I suggest that JOE Cothrel be part of any panel, he has deep experience in running communities, providing best practices and guidance for enterprise customers on communities - from research, assessment, to launch and community life stage management.
MY vote. Looking forward to the panel.
Elise Engelhardt
on 31/8/08
This sounds like a really good panel and this is a field I'd like to get into. Very interested to hear more about it.
last minute
on 18/5/09
Intersting.
Free iPhone 3GS
on 26/7/09
kl
Essay help
on 7/8/09
what a big discussion!
free ipod
on 26/8/09
Huge topic!
Term Paper
on 23/10/09
thanks for sharing
electric cigarette
on 24/10/09
I believe this is true.
Job Search
on 28/10/09
I have helped build online communities for almost all age group. In addition to virtual world work, I am a News Media strategist and consulted on projects for various well known clients.

Job Search
on 28/10/09
As a community mgr myself, one of the key questions is how far this role is seen as an advocate of the community or towing the company line. I would say that key skills are #1 emotional intelligence #2 diplomacy #3 advocacy. All these are more important than e.g. editorial.
Art Directory
on 8/11/09
I'm developing a community site that will enable of our clients to communicate and share ideas on how to use our products and services. Still I'm in the learning curve about how to manage the community effectively.
Free Xbox 360
on 11/11/09
I have no idea what a community manaager does, but I'd like to know.
iphone ringtone maker
on 13/11/09
I'd be super into learning from Kris. Dig it!
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