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Title:

Monetizing Web 2.0 is Hard (but Possible)

Your vote:
Yes No
Organizer:
Paul Edmondson, YieldBuild
Description:
Web 2.0 sites are innovative and popular, but are they making their creators money? A panel of speakers, comprising Web 2.0's hottest widget and social media app creators, will discuss: What are the best strategies for monetizing social media? How do you make traffic success translate into a financial hit?
Questions
Answered:
  1. Why does online advertising tend to perform poorly on Web 2.0 sites?
  2. What are your advertising options if you have a blog or other Web 2.0 site?
  3. How do you pick between advertising networks?
  4. How do you deal with platform constraints/limitations (if you're an app/widget developer)?
  5. How do you install ads on Facebook apps?
  6. What ad parameters makes the biggest difference in performance?
  7. How do you balance ad performance objectives with maintaining a good user experience?
  8. How do you optimize ads for a blog (or discussion forum, community site, etc.)?
  9. What are some A/B testing or optimizing protocols that work to optimize ads?
  10. How do you structure your site/app to facilitate monetization?
Level:
Advanced
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
Jason Menayan
on 8/8/08
Speakers for this panel include:
Will Price (CEO, WidgetBox)
Steve Polsky (President & COO, Flixster)
Brian Monahan (SVP, Emerging Media, IPG/McCann)
Paul Edmondson (CEO, YieldBuild)
Senior executive, RockYou
ren chin
on 8/8/08
yahtzee
Mitchell Kertzman
on 8/8/08
Great panel!
Ben Choi
on 8/8/08
Bingo!
Larry Freeman
on 8/8/08
I'm biased but I think that this will be a great panel!
ryan floyd
on 10/8/08
Nice!
Brant Collins
on 11/8/08
show me the money
Christine Pereira
on 11/8/08
great panel for SxSW publishers
Paul Walhus
on 12/8/08
Yieldbuild looks like an awesome app, I hope my 250,000 page views a month is enough to qualify for their program. Looking forward to hearing Paul Edmondson.
Justin O'Neill
on 12/8/08
I like the idea of making more money
Aaron Dence
on 22/8/08
powerhouse panel
Will Price
on 22/8/08
Look forward to the panel and participating.
Chris Gathright
on 22/8/08
Looking forward to it!
Tim Martin
on 22/8/08
Money is nice.
Ryan Hupfer
on 22/8/08
You know, it's refreshing sometimes to be able to know that you not only have an awesome website, but that you have an awesome website that brings in the dolla, dollabillz, yo.

*clears throat*

I mean, I think that figuring out and learning about potential monetization options would be an amazing addition to the panels at SXSW.
Maddie Ruud
on 22/8/08
What a lineup!
Thomas Schirmer
on 22/8/08
Also biased, but should be great.
James Edmondson
on 23/8/08
I'm amazed this topic isn't getting more attention
Paul Deeds
on 24/8/08
Fantastic.
Cameron Edmondson
on 25/8/08
Hey, alright!
sports betting
on 1/6/09
awesome article
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Developed for SXSW by Lindsey Simon