Web 2.0 sites are innovative and popular, but are they making their creators money? A panel of speakers, comprising Web 2.0's hottest widget and social media app creators, will discuss: What are the best strategies for monetizing social media? How do you make traffic success translate into a financial hit?
Questions Answered:
Why does online advertising tend to perform poorly on Web 2.0 sites?
What are your advertising options if you have a blog or other Web 2.0 site?
How do you pick between advertising networks?
How do you deal with platform constraints/limitations (if you're an app/widget developer)?
How do you install ads on Facebook apps?
What ad parameters makes the biggest difference in performance?
How do you balance ad performance objectives with maintaining a good user experience?
How do you optimize ads for a blog (or discussion forum, community site, etc.)?
What are some A/B testing or optimizing protocols that work to optimize ads?
How do you structure your site/app to facilitate monetization?