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Monetizing Web 2.0 is Hard (but Possible)

Event SXSW Interactive 2009
Format Panel
Organizer Paul Edmondson – YieldBuild
Description Web 2.0 sites are innovative and popular, but are they making their creators money? A panel of speakers, comprising Web 2.0's hottest widget and social media app creators, will discuss: What are the best strategies for monetizing social media? How do you make traffic success translate into a financial hit?
Questions
Answered
  1. Why does online advertising tend to perform poorly on Web 2.0 sites?
  2. What are your advertising options if you have a blog or other Web 2.0 site?
  3. How do you pick between advertising networks?
  4. How do you deal with platform constraints/limitations (if you're an app/widget developer)?
  5. How do you install ads on Facebook apps?
  6. What ad parameters makes the biggest difference in performance?
  7. How do you balance ad performance objectives with maintaining a good user experience?
  8. How do you optimize ads for a blog (or discussion forum, community site, etc.)?
  9. What are some A/B testing or optimizing protocols that work to optimize ads?
  10. How do you structure your site/app to facilitate monetization?
Level Advanced
Category Advertising / Marketing
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