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Is Web 2.0 Killing the Sports Business?

Event SXSW Interactive 2009
Format Panel
Organizer Pat Coyle – Coyle Media
Description Interactive media is changing the sports experience for fans, media and sponsors alike. This panel will zero in on the "killer apps" being used by teams, leagues and sponsors to engage fans on the Web and through mobile, and will be instructive for all marketers, and digital entrepreneurs.
Questions
Answered
  1. How is technology changing the sports experience for fans, sponsors, teams and leagues?
  2. How are mobile widgets driving fan engagement?
  3. How are TV, Web and mobile being combined to more deeply engage fans?
  4. How are teams and sports media company making through online sponsorship?
  5. How are brands using digital sports media to drive their marketing strategies?
  6. How is fan generated content changing the way teams and sponsors behave?
  7. How are online communities (social networks) being utilized in sports?
Panelists Kevin Chou (Watercooler), Pat Coyle, moderator (Coyle Media), Derek Eagleton (Dallas Cowboys), Mike Levy (Open Sports), Hooman Radfar (Clearspring)
Level Intermediate
Category Advertising / Marketing
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