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Link to this page-
Can Brands Have Conversations?
- Your vote:
- Yes No
- Organizer:
- Description:
- A panel that really digs into the executional details of running conversational campaigns in social media, bringing together leading practioners to debate what works, what doesn't, how to measure them and what really drives returns for clients.
- Questions
Answered: -
- Can brands have conversations?
- Why should brands have conversations?
- Are influencers a myth?
- Are flash microsites dead in the water?
- Do people trust what bloggers say?
- How do you get people talking?
- Which conversational campaigns have really worked?
- Are campaigns the right approach? Would an ongoing program be better?
- How do you measure the ROI of conversational campaigns?
- Will the approaches we've discussed still work in 2 years time?
- Level:
- Advanced
- Category:
- Community / Social Networks
- Type:
- Panel
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon