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Title:

Turn Your Old Media Empire into a New Media Paradise

Your vote:
Yes No
Organizer:
Eric Marden, Bonnier Corp
Description:
Companies that have been at forefront of the publishing revolution, before the days of the internet, have recently found themselves behind the eight ball. While they struggle with their digital strategy, smaller leaner companies have been capturing their traditional audience on the web. However, many of these companies forget that the ability to create compelling engaging content is their greatest asset. Instead of placing their focus on pages views, they should be placing it on the pages themselves. This presentation will show how we used Drupal and other open source technologies to to transform a couple of 100 year old magazines into fresh and relevant web 2.0 destinations - from both a technical and philosophical perspective.
Questions
Answered:
  1. What does web publishing mean to my print publishing business?
  2. What can Drupal do for me?
  3. Why the "Mullet Strategy" just doesn't produce results...
  4. Should I digitize all of my content?
  5. How can I leverage social media features in what has been traditionally a one way conversation with the way I've been publishing?
  6. How can I spread my influence and reach my audience?
  7. How can I use my new web 2.0 site to get my customers more involved with the brand?
  8. Is there a way to write content that is more "social media friendly"?
  9. Why you can't just "build it and they will come"...
  10. Why features don't equal participation...
Level:
Intermediate
Category:
Content
Type:
Dual
Event:
SXSW Interactive 2009
Tim Rosenblatt
on 8/8/08
I've spoken to Eric about his use of Drupal, and it's position in the business. He's got a great sense of how to set things up to appeal to site visitors, and I would absolutely attend this presenation.
Joe Moraca
on 10/8/08
This has been a successful transition to Drupal and would make a great presentation.
Ryan Price
on 13/8/08
Quick answer: one of the 100-year-old magazines in question would be Popular Science
Damien McKenna
on 14/8/08
Should be a great presentation.
Bensan George
on 19/8/08
Excited to hear from these guys
Seth Cardoza
on 22/8/08
This should be an amazing presentation. Bonnier has some big name properties on Drupal (Popular Science), and Eric and Ryan are spearheading the Drupal development at Bonnier.
Eric Marden
on 22/8/08
@Ryan & Seth: And the others are Field and Stream, Outdoor Life.
M4R Converter
on 18/11/09
Your vote: Yes No; Organizer:
harry sidik
on 26/11/09
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