SXSW 2012 - Turn Your Old Media Empire into a New Media Paradise

Turn Your Old Media Empire into a New Media Paradise
Event	SXSW Interactive 2009
Format	Dual
Organizer	Eric Marden – Bonnier Corp
Description	Companies that have been at forefront of the publishing revolution, before the days of the internet, have recently found themselves behind the eight ball. While they struggle with their digital strategy, smaller leaner companies have been capturing their traditional audience on the web. However, many of these companies forget that the ability to create compelling engaging content is their greatest asset. Instead of placing their focus on pages views, they should be placing it on the pages themselves. This presentation will show how we used Drupal and other open source technologies to to transform a couple of 100 year old magazines into fresh and relevant web 2.0 destinations - from both a technical and philosophical perspective.
Questions Answered	What does web publishing mean to my print publishing business? What can Drupal do for me? Why the "Mullet Strategy" just doesn't produce results... Should I digitize all of my content? How can I leverage social media features in what has been traditionally a one way conversation with the way I've been publishing? How can I spread my influence and reach my audience? How can I use my new web 2.0 site to get my customers more involved with the brand? Is there a way to write content that is more "social media friendly"? Why you can't just "build it and they will come"... Why features don't equal participation...
Level	Intermediate
Category	Content

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Turn Your Old Media Empire into a New Media Paradise